AI Content Generation
Content generation is an area of AI that involves automating and programming content to produce it at scale. This includes writing, editing and rewriting articles, ad copy, blog posts, product descriptions, and even social media captions. While this does not mean that AI will replace content creators, it does save time and allows marketers to focus on other aspects of the marketing process such as research, strategy and refinement.
Unlike a human writer, AI can produce a large quantity of text quickly and consistently. The goal is to remove the need for manual labor and allow marketers to create and edit at a much faster pace. This frees up time for marketers to focus on other areas of the marketing process such as research, strategy development and optimizing content for search engines.
One of the most popular uses for AI Content Generation is writing net new copy, such as social media posts or long-form blog posts. This can be a huge time-saver for marketers, especially for businesses with limited resourcing or team size. But, it is important to remember that AI writing tools still require a level of creativity and oversight. If left unchecked, AI writing tools can produce repetitive and boring content that won’t add value to the user experience.
AI Content Generation – What Is It?
While AI content generators are great for generating repetitive or structured content, they can struggle to write creative, thought-leadership pieces. They can also struggle with complex or trending topics. AI-generated content will struggle to write about highly debated issues such as gun laws, abortion rights, politics and religion. It may sound biased or outdated if generated around these topics.
The popularity of AI writing tools like ChatGPT have renewed fears that AI is taking over the world and replacing human writers and content creators. But, these fears are misguided. AI writing tools like ChatGPT are designed to help marketers with specific tasks such as creating marketing copies, rewriting existing content, and creating social media content for their brands. These are not the tasks that would typically be the responsibility of a content writer, but rather those of a marketing assistant or sounding board.
AI can be a valuable tool for marketers, but only when used appropriately. If a brand completely relies on AI writing tools, they will likely rank less well in search engine results. Using these tools sparingly can provide an excellent source of inspiration for ideas and research, and can help rewrite and optimize existing content. They can also be useful for overcoming writer’s block by providing quick ideas to get the ball rolling when stuck on a project. However, if an organization is looking to use AI-generated content for a more comprehensive piece of content, they should carefully consider the potential impact on their users, SEO rankings and team resources before making the leap. For this reason, a hybrid approach of AI and human content creation is often the best option for marketers.