What is content marketing?
Content marketing is a marketing approach aimed at creating and distributing valuable and consistent content with the goal of attracting and keeping new customers. Customers today purchase products after doing extensive research on the products, to ensure that they are making a smart decision when buying the product. Content marketing programs are found on social media, blogs, premium content assets like eBooks, and visual content. It’s not about renting social media platforms; owns them.
Content marketing is the act of communicating with your customers without selling. You are equipping customers with the knowledge to make them smarter. When companies offer valuable information to their customers, the customers reward the company with their loyalty and become lifelong customers for the company, and this is the essence of content marketing.
Content marketing is quite complex. It requires the right manpower to execute it. The marketing manager must create the content, optimize it for SEO and manage social media. Once you have your content designed, acquire the right technology to publish the content. One of the technologies is the CMS, which is required to set up blogs, add website pages, and add blog posts. Analytics are also needed so you can measure your performance against your set goals. Other required technologies are project management software and design software. With this, your company is ready to move forward with content marketing.
Education-based marketing is a marketing strategy that aims to establish trust and credibility through informational messages. It is a revolution from traditional marketing strategies that used sales-based messages. People today want information that educates them more about the product you are selling before they buy it. When you teach people about a certain product, you are initiating the urge to buy that product. When you educate customers about your product, you build trust with the prospect. However, the information has to be important.
Education-based marketing and content marketing are the same thing. Both aim to educate the customer about the products before the customer buys the product. However, informing people more about the product is not enough. Businesses must be positioned for sale. The quality of the content also matters a lot. If the content is excellent, the sales will also be attractive. Having good content influences people to buy the products.
We are all tired of being sold and want information that will allow us to make an informed decision on what to buy! Content marketing is a way of showing our expertise on a given topic.