Business

Strategies for finding job search success in the new economy

I read in the news that Apple announced that it sold more than five million of its new iPhone 5, just three days after its launch and to sweeten the demand for Apple products, more than 100 million devices have been updated with the latest operating systems. from Apple.

Apple’s success is a major indication that the Internet has taken over the new economy. The latest trend of using social media to find work has moved at dynamic speed. Savvy job seekers know they can’t rely solely on traditional means of searching for work.

Traditional job searching includes strategies such as looking through newspaper classified ads, looking through “help wanted” notices on bulletin boards, going to recruitment or employment agencies, and writing about job opportunities directly to the companies. All of these traditional forms of job searching involve an individual reacting to a job that has already been publicly offered.

Although traditional methods are still necessary, creative, knowledgeable and socially savvy internet job seekers will go one step further to stay ahead of their competition by creating an online presence to reach more potential employers. That’s because they know that more and more recruiters are using the web as a place to scout for talent and conduct employment background searches. This trend will increase over the years.

Here are 3 ways you can use social media to improve your job search success:

1) Build your online presence on social networking sites.

Make it easy for employers to find you online and thus open the doors to more job opportunities. Without an online presence, you won’t appear to be as relevant as those who have one and will be overlooked by more savvy applicants who have online visibility. Creating an online presence includes

  • LinkedIn – A networking tool for professional connections. It is also used to recommend job candidates, industry experts, and business partners. Employers use LinkedIn as a search tool to find talent and job seekers use it to leverage their network in support of their search.
  • Twitter: Social network and instant messaging that allows users to post 140-character updates. The employer can use Twitter to post job opportunities.
  • Facebook: A social network that connects people, to keep up with friends and share ideas. Depending on their level of privacy, some job seekers have successfully landed a job through their Facebook network.

2) Create a blog to demonstrate your expertise

Another great way to further boost your image and demonstrate your experience, knowledge, and passion in a particular field is to create an up-to-date blog. Keep it professional, creative, and update it with value-added content for readers. The articles you post may include tips and advice on topics in your area of ​​expertise, also keep in mind that anything you write and post online is subject to judgment.

3) YouTube and Pinterest Marketing

Internet-savvy job seekers are making use of video marketing to promote themselves. This is a creative approach to job hunting that has become increasingly common in the realm of social media. You can create a video resume, such as a short, traditional video that includes an overview of your work experience, education, and skills.

Although Pinterest is not a networking platform, since it does not allow direct communication, it is becoming increasingly popular among businesses. It’s a powerful tool for demonstrating your knowledge, organizational skills, and creativity to potential employers. You can create boards that relate to specific skill sets you have and use them as a portal to link to the work you want to showcase, like an online portfolio.

4) Online resume

In the new economy, the way employers review resumes has changed, the Internet has also made it possible for job seekers to post their resumes online, on their own hosted websites. This change is particularly useful for those individuals whose resume presentation will be greatly enhanced by being able to take advantage of the graphical and interactive capabilities that an online resume on a personal website can provide.

Simply put, in these times, a paper resume is not enough. Being creative is essential, and a well-designed electronic or online version of your resume combined and linked to a strong social media profile is often ideal for a successful job search.