Digital Marketing

Humor in animated explanatory videos: purpose and types

Why humor is essential in animated explainer videos

Unlike a ‘real’ video format, through which ‘real’ people could portray light more intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun and happy road. This is mainly so, because the default and prominent attribute of animation as a communication technique, regardless of its purpose of use, is joy. And although animated characters could represent human beings (or human beings) in a video, they cannot replace them when it comes to showing real and deep emotions, which could charge or move the viewers. Therefore, the only emotional appeal that goes particularly well with the animated video communication technique is humor.

The biggest advantage of using an animated character explainer video for communication is that it allows you to present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable entity (real / unreal, tangible / intangible), there is infinite scope to create unique character renderings that are fun and adorable.

Also, since animation has elements of movement and sound, creative communication techniques, such as ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that provoke laughter, could be used wonderfully to enhance visual humor through a funny body and / or facial language. Expressions of the characters in movement. This is another reason why humor naturally goes well with the animated video communication technique.

Types of humor elements and how they could be incorporated into an animated explanatory video

Strong Humor

Loud Humor involves those elements of humor that are presented in a very apparent way and that viewers could easily experience as funny and laughable. An obvious way to bring out this type of humor in an animated explainer video is to intentionally write a funny script by using one or more pun techniques such as puns, phonetic confusion, obscure words and meanings, double audiences, rhetorical devices. and creation. supporting elements of visual humor, so that the voice-over (the script) and the visual, together, realize the humor. It goes without saying that sound effects play a very important and supportive role in bringing out the humor in an animated explainer video.

Silent humor

Silent humor, in an animated explainer video is the “not so obvious” type of humor. One way to bring out quiet humor is by creating only visual humor elements. Imagine, for example, a video frame that is shared between a main animated character and a secondary animated character. When you’re watching the video, although most of your attention would be on the main character, the supporting character could still be animated to bring out the humor through their body language or facial expressions. These kinds of subtle humor elements add that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, their humor is independent of themselves.

It often happens that when an element of humor is not very obvious to all viewers, it makes it even more attractive because then the viewer automatically takes an interest in interpreting this subtle humor and, in doing so, pays more attention while watching the video.

Humor acts as the glue that keeps your viewers from watching your animated explainer video to the end. So when using an animated explainer video technique for marketing, make sure it has some elements of humor in it. Many? Well that completely depends on your type of business entity and it is up to you to decide.