First of all, I want to congratulate you on leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content continues to grow and you don’t want to be left out of the game.
43% of people want to see more video content from marketers.” (HubSpot, 2016)
But how are your videos going?
If you regularly post videos but don’t see any increase in views and engagement, you may not be thinking enough about your video creation process.
Why is video quality crucial?
You’re probably tired of hearing that quality is important. But I can’t stress enough how important this is.
You have to increase the ranking of your YouTube videos so that people find your videos and have a chance to enjoy them.
While it’s true that the quality of a video doesn’t directly influence YouTube video ranking, it still carries a lot of weight.
If the video is bad, no amount of YouTube SEO can make it shine.
Let’s say your video ranks high in search results and people click on it. But the video quality is poor and users click again after a couple of seconds.
In addition to not having the opportunity to convert viewers into customers, this behavior seriously hurts your ranking.
How is that?
One of the main YouTube ranking factors is audience retention.
The longer users watch your videos, the more higher ranking. YouTube wants its users to stay on YouTube as long as possible, so if you keep your audience engaged and engaged, you’ll be rewarded for it.
As YouTube states in the Creator Academy: “Your goal is to keep audience retention as close to 100% as possible (because that means viewers watch all of your videos). And videos with audience retention and Consistently high watch times have the potential to appear more often in search and suggested locations on YouTube.”
I hope you are now convinced that you should put some effort into creating compelling content that will keep your audience interested. until the end of the video
How to create videos that keep the audience watching?
High quality audio and visuals – How you deliver your content in terms of audio and video quality plays a huge role in retention. If the sound or picture is bad, people won’t stick around long enough to find out what they can learn from you.
Let viewers know what they will learn at first: About 20% of viewers will fly away after the first 10 seconds of the video if they’re not sure the video is showing them what they’re looking for. Be sure to point out what they will learn at the beginning.
Introduction – Like I said earlier, it’s easy to lose viewers in the first 10 seconds. You want to make sure your intro is engaging and captivates viewers’ attention so they stay present throughout the content.
don’t ramble – Especially if you’re just starting out, you’ll be tempted to create those long introductions with unnecessary information that tend to put people to sleep. Keep your introduction on point and go to the main content.
Write your videos – Don’t get in front of the camera and start talking. Plan your videos in advance and save them. This will ensure that you stay on point and cover the most important aspects of the topic without losing your ideas along the way.
Predict audience questions – One way to pique viewers’ curiosity is to address questions they might have, which you’ll answer later in the video. Let’s say you do a tutorial on how to be more productive and you mention the Pomodoro technique at some point. Saying something like “You’re probably wondering what the Pomodoro Technique is. I’ll get to that in a minute” will keep viewers interested in continuing to watch the video.
Give enough thought to video creation as it will not be enough to just have content. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos will not be ranked.
When you have high-quality content and perform video SEO optimization, you will almost certainly rank YouTube videos on the first page.