If you have a website, there are a number of free tools available to webmasters through Google that are absolutely essential to help you increase your website’s visibility and traffic. The Google search engine is one of the most widely used search tools on the Internet. You can find these tools by going to Google.com and then clicking on the business ranking high in the results for keyword phrases that relate to your products or services will increase your traffic and increase your sales. Google provides a number of free tools that help you see exactly how well your website is doing and show you what needs improvement, which pages aren’t ranked, and what works for you.

Although Google offers several different tools for a small fee, for the purposes of this article, we will focus on Google Webmaster Tools. This free service allows you to know a series of valuable data about your website. First, you have to verify that you are the owner of the site by adding a specific meta tag to the header of your home page or by uploading an HTML file. Once you do this, you are better equipped to optimize your site.

Google Webmaster Tools: Diagnostics

Googlebot is the web crawler that searches the Internet to find relevant pages that match the search terms that people enter into the Google search engine. The diagnostic section focuses on what Googlebot creates when it crawls your site, as well as the mechanics of your site.

Web crawling-This shows you if there are any errors or problems that Googlebot finds when crawling your site.

Content analysis– Problems with your site meta tags, meta titles and descriptive information will be displayed here.

Mobile tracking-The problems and errors in the pages designed for the visualization of mobile phones are found here.

Google Webmaster Tools: Statistics

This set of tools focuses on the traffic that comes to your site and how it gets there.

Top search queries – Find out what keyword terms the people generating your site are using in the results list, the percentage of clicks you received when the pages of your site were displayed and what number in the list of pages your site appears in the engine Google search.

Tracking statistics-This shows you a bar graph of how your pages are doing on PageRank based on rating when crawled by Google’s Googlebot. They are shown as high, medium, low, or not yet assigned.

Subscriber statistics-If you have subscriber feeds like RSS or Atom available on your site, this will show you how many subscribers you have to those feeds.

What the Google robot sees-This shows you what phrases and content are used in external links to your site. It is useful if these sentences are related to the content, products and services of your site to help generate the right traffic.

Index statistics-This tool allows you to see which pages have links to your site and how Google indexes your pages.

Google Webmaster Tools: Links

Pages with external links-Here you will see which pages on your website have inbound links from other websites.

Pages with internal links-Here you can find out which of your pages have links pointing to them from other pages on your site.

Links to sites-This shows you which of your links can appear directly in Google search results.

Google Webmaster Tools: Tools

There are also other tools that you can use for free. For example, you can submit a sitemap with all the pages on your site to speed up the process of including all the pages on your site in the Google search engine. You also can:

Analyze robots.txt

Generate robots.txt

Set of geographic targets

Improved image search

Manage site verification

Set crawl frequency

Set preferred domain

Remove URL

Before investing in expensive ranking tools or analysis software, check out what Google has to offer for free!