All about telemarketing

Marketing is critical to the success of any business, be it an Internet-based business or a brick-and-mortar business. There are several methods that are used for this purpose. Telemarketing Services are some of the methods used, and involve the request of customers, to buy products and services, through telephone calls. You can use this method, whether you are making calls from home or from a company office. This method can be used for business-to-business and business-to-consumer marketing purposes. Many people have the misconception that this marketing method is similar to spam, but this is not the case.

Telemarketing services do not include indiscriminate calling people, checking a phone book, and making random calls. A company will review past purchase history, information requests, application forms, surveys, credit or financial information, and other opt-in information about its prospects. The data they collect is then analyzed to identify the people most likely to buy their products and services. The final list created is then used to make the phone calls. This process is not only used by companies that aim to market products and services only. Several alumni, political parties, and charities use this technique when seeking financial support from the public. Public opinion pollsters and market research firms also use this technique to collect data from the public.

Telemarketing services involve making calls in person or using a recorded sales pitch, depending on the intended purpose. Most companies prefer to use a personal touch and hire people to make these calls. These people go through a detailed training session, before they are allowed to start making calls. They are familiar with the company, its products and services, and will answer any questions a potential customer may ask. The phone calls are divided into two sessions, the first is a call to inform the customer of the purpose of receiving the call and establishing a relationship, while the second is a sales pitch designed to encourage the potential customer to make a purchase. Calls can be incoming or outgoing. Outgoing calls are generated by the company and are generally directed to potential or existing customers. Incoming calls are generated by potential customers and are the result of advertising and advertising campaigns, and the effort of sales teams in the field.

As with any other marketing method, telemarketing services have had their share of negative publicity. Many people have been subjected to fraudulent schemes, which have eroded the trust that the public once had in this method of marketing. However, the Government has intervened and regulated this marketing method to protect the consumer. Various laws and regulations have been put in place to ensure that the consumer is protected, in order to build public confidence in this marketing method. Professional associations have also developed codes of ethics that all members must adhere to. When used correctly, this method has the potential to greatly increase your sales efforts.


What is the stock split and why is Apple doing it? How the stock split affects investors

An initial public offering allows a company to deliver shares to private investors. A stock split is the division of the shares that a company owns into several stocks. This is put in place to improve the liquidity of stocks when they reach a specific accumulation limit. A common strategy is to divide them into a 2-for-1, 3-for-1, or 4-for-1 ratio, and the shareholder now owns 2.3 or 4 shares for each previous stake, respectively.

In the past, several companies have occasionally practiced stock splitting. Apple’s stock was split in 2014, bringing its share price from $ 645.57 to just $ 92.44. On July 30, 2020, Apple announced a 4-for-1 stock split for the fifth time. The company has already experienced a 10% increase in its share price following the decision.

Why do they want to do it?

It is a matter of optical perception. In technical terms, the accumulated equity value of the company remains the same. Only the division of those outstanding shares is increased. Consequently, the price per share is reduced. Thus, it lowers fees without a tangible impact on the company, attracting equity investors who want to own a piece of the company at affordable prices.

Furthermore, it is in the company’s best interest to take this initiative. Potential investors psychologically would be more inclined to acquire 10 shares worth $ 100 than 1 share of the same value. As they invest more and more, the total price increases. Therefore, it is beneficial for both parties.

What about your investment?

The stock split does not add any monetary value to your investments. Only the number of shares you will have now will be amplified by a specific multiple. In the case of the recent announcement of Apple’s stock split on a 4-for-1 basis, for example, shareholders will find themselves with 4 shares for every previous share, with the same dollar value.

What about dividends?

If the shares are divided after the registration date, the dividend is stipulated as usual. Apart from this, the amount of the dividend per share is reduced. However, the total monetary value of the dividend remains unchanged.

How do we see it?

Stock splitting can reasonably be seen as a successful marketing strategy adopted by companies to attract investors without any impact on their equity value. As share prices are lowered, buyers rise and demand increases. Many companies routinely perform stock splitting to achieve that exact effect.

All in all, it’s a positive sign that the company sees the stock price going even higher, and that’s why I would suggest investing in Apple stock to make the right investment. If we had invested in early 2016, then our investment would have multiplied by 4.5 times. So imagine, let’s invest well by investing in Apple.


You don’t have to be a scrooge to give your wallet a reason to be thankful

While the holiday season can be very exciting and magical for children, adults face expenses in the last two months of the year that can put great strain on family finances. Whether it’s travel expenses, gifts, food, or decorations, it’s easy to take your wallet and credit cards for granted.

Set a vacation budget. Sit back and calculate your vacation expenses. Make a list of all your planned expenses so you are prepared to spend wisely and avoid a hangover after the holidays. If you have a savings account to cover your vacation expenses, then you are good to go. But, if you need to tap into your savings, or worse, you’re going into debt, then you need to find some ways to cut your vacation expenses.

Consider making a few changes this year that will take the stress out of your budget and your wallet will thank you when the holidays are over.

Use credit card rewards: If you have a credit card that offers reward points, try charging your points to cover the cost of some of your gifts.

Draw names: Limit the number of people you are shopping for this year, as well as the amount you are spending on each gift. You may find that your friends or family will appreciate this gift shopping method.

Buy bargains: Check out online sites like Ben’s Bargains, DealNews, DealPlus, Slickdeals,, DealCatcher, or FatWallet to find the best vacation deals. Also, if you shop a lot online, consider signing up for Amazon Prime to save money on shipping. Amazon Prime costs a year with unlimited FREE 2-day shipping and the ability to borrow books from the Kindle Owner Loan Library. Remember that books are FREE brain software!

Giving away homemade items: You don’t have to be Martha Stewart to be creative and crafty. Homemade gifts can be really meaningful. The time you spend giving a gift shows the recipient how much you really care and takes the stress out of your vacation budget.

Buy early: Buying gifts before the holiday rush is a perfect way to avoid reckless spending. Buying early also makes last minute shopping easier regardless of price.

Use natural decorations instead of store bought items: Gather fallen leaves, pine cones, tree branches, or other natural objects to use for centerpieces and shelf decorations.

Get creative with your packaging: Clever DIY Ideas are sure to impress everyone on your Christmas gift list without breaking the bank. Kraft paper or inexpensive brown paper can be used. Create a blank canvas perfect for holiday stencil designs. Place some fresh greenery under the bow for a Christmas scent. Did you know that a map could be a trendy decorating theme? To make the wrap more personal, use a map showing the recipient’s birthplace or favorite travel destination. Ecological can also be ecological. Wrap small gifts in packing paper and cover them with pieces of twine or greenery from your own backyard.

Make your Christmas dinner memorable: Instead of preparing and paying for the entire Christmas meal, why not organize a potluck? This will allow your guests to show off their culinary skills and even share recipes with all of your guests.

Are you ready to start the holiday shopping season? If you take advantage of some of these tips, hopefully they will ease your stress a bit and help you avoid overspending while keeping your budget intact. Your portfolio will thank you.


Back to School Guide for Students

It is never too late or too early to start getting ready for school. Even if you just missed the latest deals, there is still something you can do. After all, the best things in life are free, right (at least some of them anyway)?

It is vitally important to stack paper and pencil to take those life-saving notes. They are usually cheap as chips, and if you are a college student, you can do it with just a couple of notebooks for your notes. And if you have a tablet or laptop with you most of the time, you can go ahead and download some free note-taking apps, saving you the money and effort of buying and keeping track of pens and papers.

Speaking of tablets, it’s a good thing for a student. It is very convenient to take your books there, view slides, and take notes. It saves a lot of space and doesn’t weigh as much as a book would and can provide you with some great free time activities or even allow you to start writing your articles early (I doubt anyone will anyway). If you want a tablet, but don’t know which one to buy, you can do a search for the best student tablets and you should definitely find something that suits your needs.

If you are cooler this year and you are heading to a different city or even a different country, you may consider buying a smartphone. You’d be surprised how many times your smartphone map will save it or the fact that you had access to the internet when you needed it most. If you have no idea what is on the market today, you can take a look at the top 10 mobile phone lists on Google and hopefully you will find a thing or two that are worth your attention.

This should help you get started and accumulate the valuable resources for learning. All you need to remember is that there are ways to do things for little money. Keep an eye out for the best deals and jot down some good websites, preferably blogs, that offer good tips and tricks (like the best note-taking apps) on what a regular student should have and how it will make life easier for them.


Interview with a versatile man-Noel Bernaldo

Let’s meet a man of many talents, anyone could be envious of this who can be a rock star in the classroom during the day, and see him singing his message: on stage, at night, in the park, on weekends.

  1. Describe yourself without M (music) and T (teaching) in your answer.

Nice. Eh eh.

  1. How long have you been teaching? Composing a song?

He has been teaching for 17 years, composing songs for 25 years.

  1. You’re juggling your time between teaching and singing, right? How do you do such a thing?

Priority first and time management.

Four. I thought you were just transitioning from classroom to stage, but when I saw you on an FB post having a post with your COT watcher, I couldn’t imagine how you manage time, energy, and the like by wearing two hats, one after the others, be one on top of the other, or what. You say.

It is difficult to do two things at the same time. Actually, I am also a family man, so there are three of them. I just list the priorities that need to be done first. I mark it on my wall hehe, on my wall calendar should I say.

5. One of your songs that, at the time of this writing, is in the top 4 of an indie music chart is KAPE … where did you get the inspiration for that?

The idea for the song Kape was purely about my emotions. The words had really existed. It is a true story of my dad and me. Remember that when he was still alive, every morning we always shared a cup of coffee. We would talk about many things like your thoughts on life, to name one.

6. Besides teaching and singing, what other talents do you have under your belt?

I can play guitar a little piano and drums. In sports, I love to play basketball. I am also the author of my self-published book. “Meron Akong Kuwento from Victime Printing Press and Publishing House. The book contains 12 original children’s stories and 16 select articles. I love writing stories for children. Apart from that, I ventured as an illustrator, cartoonist and creator of comics.

7. Oh, you have self-published a book. Good to Know. Share with us the wisdom about the conception, writing, editing and publishing stages of your first book.

My book is 1% business 99% remembrance lang, that was really the main concept. I write because I just want to create my own legacy and show myself how valuable my life would be. Producing a book has been a great experience. But I guess I need some people who can properly support me and teach me about the nitty-gritty of book publishing etc.

8. Do you sing on the way to school or do you have a plan before embarking on a stage? You say.

Every day is a very busy hour for me because I am with my two daughters at school. Before I go to school, I make sure I am prepared with my lessons. Without thinking about my singing career when I’m in school. Eh eh.

9. An artist is a rare breed of genius, so if you were going to choose an art world, what would it be and why?

If I can choose an art world, I would like to be with people who really appreciate art.

10. Describe your passion in a couple of letters that you originally wrote or are about to write. “Bumangon ka anak, wag pilitin ang sarili; ang world’y aayon din sayo” -Kape

The first time I heard “Kape” I was having coffee. Now I know the story behind those lyrics. So moving and dramatic. Thanks, Noel. God bless you. Wishing you more success, as you are a multi-talented musician, teacher and author, a true artist. Soon the world will be at your fingertips!

Noel Bernaldo is from the city of San José del Monte, Bulacan, Philippines. You can watch his scheduled concerts on his FB Noel Bernaldo account / FB Noel Bernaldo Music page, or you can stream a couple of his “Kape” or “Ang Pinoy” songs on Spotify and they are available on other digital media. You can also subscribe to his videos on the YouTube channel Noel Bernaldo. You can see it on these dates: at Conspiracy Garden Cafe QC on September 11 DWZE and September 20 iFM 93.9


4 ways to crack a Facebook password and ensure protection against intrusion

Facebook is considered one of the most powerful social networking and social networking services used by millions of people to interact, market and engage in conversation. Being used as a contact and connection mediator for information, informal chats, marketing and business activities, it is protected by a username and password to authenticate the correct user and protect the system and the profile from any misrepresentation or unethical approach.

Sometimes computer athletes, also known as hackers, engage unethically and use private user data to commit a crime. FACEBOOK has been used by people to store certain important information or consists of some confidential enclosure of material that has been manipulated unethically by hackers. Due to the fragile security, catching up on such profiles became the hunt for other people and the information was misused. Entering the Facebook password is not that difficult unless it is protected by enhanced security.



An external USB cable is connected to the host computer and stores every movement made on the keyboard in the external device. The unit includes the program, saves all the information about the movement and the software deduces the information.


Although it is the most difficult method used to recover information, it is still widely used by professional hackers. It involves creating a fake login page account and sending the page to the user and once the user filled in the login details, all the information can be taken.


It is used to hack into the accounts that are in close proximity to the hacker. It is related to the user’s connection with a fake wireless connection and once the user cheated, all the details can be recovered.


One of the easiest ways to gain access to someone you know is by resetting my password. The hacker uses an alternate email, and by answering small details about the user, the account can be gained. This method can only be used by the person who is known to the victim.


1) STRONG PASSWORD: Always choose a login ID that is not so common and cannot be easily guessed

By anyone else. Include signs, numbers, and a combination of uppercase and lowercase letters.


These unencrypted networks can be a network planned by the hacker to enter the system, so the protection of the account of said networks is necessary.

3) VPN SERVICE: the VPN service helps to keep the account safe by protecting it from various cookies created. Helps prevent the account from having cookies created by third parties.

4) PROFESSIONAL HELP: the protection of personal information is extremely important to avoid any crime. Getting professional help is the need of the moment, there are several institutions that help provide guidance and ensure proper security of your system and account from any unauthorized access. is one of the leading cyber security providers offering a complete set of manual and automated services. They provide consistent and efficient services in risk assessment and prevention.

5) LOG OUT OF ACCOUNT – Once you are done working with your account, always log out to prevent the account from firing sheep.

6) LOGIN APPROVALS: This method can go a long way to protect your account. It is extremely useful as the user receives the update when the account logs in. Even if the account is being used by someone unethically, the user will be notified of such access and action can be taken.

CYBER PROTECTION is extremely important in the techno-giant world where everything is done online. The dissemination of unethical information can cause many problems for the user. Professional help can go a long way in preventing such encroachments.

For more information on cyber security and prevention, click here.


Top 10 Squash Match Tips to Help You Become a Better Squash Player

1. Keep your eyes on the ball –

Squash tip number one is not to take your eyes off the ball, the game is simply played too fast. Watch him while you play your shot, while your opponent goes to play his shot, and keep looking at the ball as it passes behind you, keep your eyes on the squash ball!

2. Hit a good length –

Don’t let your shots bounce around the midfield mark and feel good for a return. Send it to the back of the court and put pressure on your opponent. Forcing your opponent to the back of the court also limits your return options. Take note of where your opponent is hitting their shots, and if you’re not pushing them towards the back of the court most of the time, apply a little more pace or slightly increase the angle.

3. Stick to the walls –

As a general rule of thumb, play your shots on the line, sticking as close to the side wall as possible. Cross shots have their place in the game, but they open up all kinds of angles for your opponent, which carries a higher risk. Playing on the line and close to the wall will really limit your opponents’ return options, making your next move more predictable.

4. Keep moving –

Standing flat-footed waiting for your opponent’s return shot is unforgivable, and you will almost certainly be punished. Squash is all about anticipation and positioning, so you should always move to the best position to return your opponent’s shot. When you’re already in motion, you can also accelerate faster to move around the squash court. Try some practice exercises in the course to work on your movement and agility.

5. Play shortly after the duration –

If you are looking to take a short shot to the front of the court, first take a long shot to the back of the court. This sends your opponent to the back of the court, giving you the maximum distance to cover to reach your return. Think of it as taking control of the play and putting your opponent where they want him, before playing the killer shot.

6. Use the corners –

There are four corners of a squash court that you should always aim for on every shot. If you can get your shot too busy in any corner, your opponent will have a hard time playing an aggressive return, putting you in control of the point. For short shots from the front wall, also try to play from the side wall first, as this can greatly reduce the angle at which the ball returns to the court.

7. Stay positive –

Squash can quickly become a very frustrating game when things don’t go your way, but staying positive is crucial to turning things around. Forget about every bad shot and play the next point with confidence and positivity, as difficult as it sounds when you face it!

8. Master the ‘T’ –

To dominate a point, you must beat your opponent as much as it takes to beat him in play. The key to this is the ‘T’ in the center of the squash court, the dominant position to reach every corner of the court. Return to this area after each point and play shots that allow you to return to that area without blocking your opponent.

9. Volley –

Although technically riskier, a volley shot is much more aggressive and is likely to score a point if played correctly. This catches your opponent off guard and reduces their time to reposition, putting you in the driver’s seat immediately. Use it only when the opportunity presents itself, however, do not try to abuse the volley shot and make unforced errors.

10. Mix it up –

Being unpredictable in your shooting choice is crucial to gaining an advantage in a rally situation. Experienced players will predict the most obvious shots, so look for opportunities to mix them up and send them the wrong way – even surprise yourself once in a while!


Expectations of online shopping

Online shopping is going to explode. Today, retailers are adding in-store pickup, offering free shipping, and experimenting with social media. It is becoming difficult to tell who is a pure internet retailer and who are brick-and-mortar stores with online portals. All of them are reformulating how we will shop online in the future: through a mobile device, tablet, in-store kiosk, etc.

New legislation may be required to protect customers, but this will also negatively affect online shopping. Internet retailers would have to collect sales tax. We will talk about the legislation later in this article.

However, more and more traditional retailers are betting on online sales. LL Bean launched free shipping on all items, Macy’s offers free shipping on purchases of $ 99 or more, Walmart purchased the Kosmix social media platform to build its online business, and Toys R Us purchased a new distribution center to support the Internet sales.

More and more retailers will implement in-store pickup. Walmart has already started offering in-store pickup for orders placed online. Sears and Kmart are testing home delivery. Agricultural stores in Florida offer their shoppers to order groceries online and pick them up at a store. Some smaller stores may even open designated pickup locations for products ordered online (for example, Chronodrive).

Today, people who own a smartphone can use applications that allow them to compare prices or use coupons to buy online. But we are just getting started with this type of technology.

New applications allow customers to upload video clips by modeling new fabrics or using a new purchase. This is a new feature, but it will definitely pay off quickly.

What about the power of social networks like Facebook and Twitter? As a consumer, you can “like” or follow a favorite retailer and get discounts on sales. For example, 12 million consumers “liked” Victoria’s Secret on Facebook in March 2011.

Jim Okamura (Managing Partner at Okamura Consulting) says that social shopping is just beginning. Mention that Facebook offers a good return on investment. However, there are still many retailers that have not yet taken advantage of this advantage.

Online shopping will also help many small niche online retailers. Through international or cross-border e-commerce, they now make 10-20% of their sales outside of their own country (for example, SousVideSupreme, Zara, Top Shop, and StyleTrek).

Nowadays, more and more sites go through the din of so many sites and provide consumers with only the information that interests them: Dealnews, ConsumerSearch, Brad’s Deals and My Shopping Genie. There are sites that you can use to find coupon codes and possibly to earn money while shopping online. There are also a variety of websites that you can use to earn “points” or “dollars.” You can increase these points and dollars and “cash” them for gifts such as gift cards, real money, accessories, electronics, and more. (Swag Bucks).

A big advantage for consumers of online shopping is that as it becomes easier to compare prices (through My Shopping Genie, for example), stores will be forced to create better experiences with better sales staff and items hard to find anywhere else.

In an April 2011 article it was revealed that China shut down 410 websites involved in copyright infringement and counterfeiting in the first 3 months of 2010. This is a sign that governments are now trying to interfere with the legitimation of the online sales and make them safe for them. buyers. China’s online shopping has been booming (iResearch analysis). China has more than 450 million Internet users, being the largest in the world. China’s online shopping transaction volume increased 89.4% year-on-year. Approximately 148 million customers purchased goods or services online in 2010. China’s online economy grew rapidly in the first quarter of 2011, driven primarily by the development of e-commerce and the mobile Internet. Due to this increase in online shopping, Chinese local authorities are putting more emphasis on monitoring online stores.

Another example is Malaysia. Malaysians spent $ 739 million shopping online last year, according to a survey published by PayPal. PayPal’s growth in Malaysia last year was the strongest in the Asia-India region at 70%. The largest percentage of online retail purchases are made on local websites. However, the United States is the most popular country where Malaysians shopped.

As we mentioned earlier, governments are now trying to make online shopping safer for customers.

In an ABC News article from April this year, it is claimed that the White House has developed a plan called the National Strategy for Trusted Identities in Cyberspace (NSTIC) to combat identity theft online. The idea of ​​this plan is to consolidate Internet logins, a kind of “Connection” for online purchases with the government approval mark. Additionally, increased security will encourage consumers and financial services companies to accept payments via smartphones. Supporters of this system noted that the program would be voluntary. However, there are pros and cons regarding this topic. Customers can benefit from this type of legislation, but it also has its drawbacks.


Samsung’s new Galaxy S7 should have a big impact on the phone market

Samsung’s new Galaxy S7 mobile phone is now available. All reports indicate that the device is Samsung’s best product to date to compete with Apple’s popular iPhone series.

The phone stands out both in look and feel. It has a shiny metal and glass back that sets it apart from the competition. The curved back and sides make it comfortable to hold. Rounded edges add grip and look. Overall, it’s more contoured and attractive than last year’s Galaxy S6.

Inside the guts they include a Qualcomm Snapdragon 820 processor or an Exynos 8890 Octa. Samsung says it will work more efficiently than the Galaxy S6.

Both the S7 and the larger S7Edge come with 4GB of RAM. A UFC 2.0 feature speeds up video storage. The phones are available with 32 or 64 GB.

The photos are said to have been improved with the new phone. The 12 megapixel camera takes better photos than previous models. Although it has fewer pixels than the S6, images are said to appear sharper and brighter. Faster autofocus helps capture clear images of moving objects. A 5-pixel front camera is also part of the device.

Users would like to have a new screen that is “always on”. Show the clock, a calendar, or a picture. It is suitable for checking the time and battery levels without having to take the phone out of standby mode. You can also have dual settings, one for home and one for traveling with time zone changes.

Battery life is always a challenge with mobile phones. Samsung may have found a solution with the S7. Some tests indicate that the new Galaxy can have an average of 16 hours of battery life. This compares to just 10.5 hours with the iPhone 6S. The S7’s older brother, the S7 Edge, has an even bigger battery.

Storage has been increased. Samsung has once again added a microSD card slot. This will allow you to view a movement offline and save your photos and videos to a card instead of the limited memory of the phone.

Samsung is heavily promoting the fact that the S7 is waterproof. Dropping it into a toilet, pool, or sink should not, in theory, affect how it works. This would be a nice feature if it were true.

Samsung Pay is another benefit. It allows you to use the phone as a credit card in the merchants that accept. As I’ve written before, it goes beyond the Apple Pay and Google Pay offerings.

The phone also charges wirelessly. It can also be quickly charged with an included wired charger.

Overall, the new Samsung S7 appears to be superior to the iPhone 6S in several categories. These include low-light camera shots, battery life, storage – the microSD card slot, and the easier-to-use Samsung Pay.

Size is important to many, and the Samsung S7 boasts a 5.1-inch screen, roughly four inches taller than the iPhone 6S. Those who want to go bigger can go for the larger Samsung S7 Edge with a 5.5-inch screen.

The price of the S7 may be a problem for some. Reviews show between $ 670 and $ 770 for the device. The largest S7 Edge can cost up to $ 990.

Samsung has set the table with a newer, bigger and more exciting mobile phone. The question now is whether consumers will be ready to step up.


How Blockchain Can Reinvent the Global Supply Chain

After its emergence in 2008, the technology behind the world’s most notorious cryptocurrency, Bitcoin, stayed on the sidelines, attracting attention primarily from startups and the financial services sector. However, it has recently started to get a lot of attention as businesses gradually realize that it could be valuable for much more than just tracking payments.

Simply put, a blockchain is a distributed ledger that classifies transactions into blocks. Each block is chained to the previous one, using sophisticated math, until the first transaction. Entries are permanent, transparent, and searchable, making it possible for community members to view transaction histories in their entirety. Each update constitutes a new “block”, added to the end of the “chain”, a structure that makes it difficult for anyone to modify the records at a later stage. The ledger allows information to be recorded and shared among large groups of unrelated companies and all members must collectively validate any updates, which is in everyone’s interest.

To date, a lot of attention and money has been invested in financial applications for the technology. However, an equally promising test case lies in global supply chain relationships, whose complexity and diversity of interests pose exactly the kinds of challenges this technology seeks to address.

A simple application of the blockchain paradigm to the supply chain could be to record the transfer of goods in the general ledger, since the transactions would identify the parties involved, as well as the price, date, location, quality and status of the product and any other . information that would be relevant to supply chain management. The immutable and crypto-based nature of the transactions would make it nearly impossible to compromise the ledger.

Now, a host of startups and corporations are implementing blockchain to reinvent their global supply chain and run their businesses more efficiently:

1. For Maersk, the world’s largest shipping company, the challenge is not tracking the familiar rectangular containers that sail the world on cargo ships. Instead, you are circumnavigating the mountains of paperwork associated with each container. A single container can require seals and approvals of up to 30 parties, including customs, tax and health authorities, spread over 200 interactions or more. While containers can be loaded onto a ship in a matter of minutes, a container can be held in port for days because a piece of paper is lost, while the merchandise inside is spoiled. The cost of moving and keeping track of all this paperwork often equates to the cost of physically moving the container around the world. The system is also rife with fraud, as valuable bill of lading can be tampered with or copied, allowing criminals to divert goods or circulate counterfeit goods, generating billions of dollars in shipping fraud each year.

Last summer, Maersk sought the cooperation of customs authorities, freight forwarders and producers who fill the containers. It started running its first tests of a new digital shipping ledger with these partners, for shipping routes between Rotterdam and Newark. After signing a document, customs authorities could immediately upload a copy of it, with a digital signature, so that everyone else involved, including Maersk himself and other government authorities, could see that it was complete. If there were disputes later, everyone could go back to the registry and be sure that no one had tampered with it in the meantime. The cryptography involved also makes it difficult to forge virtual signatures.

The second test tracked all the paperwork related to a container of flowers moving from the port of Mombasa, in Kenya, to Rotterdam, in the Netherlands. Because both trials went well, Maersk continued to track containers with pineapples from Colombia and mandarins from California.

2. Like most retailers, Wal-Mart strives to identify and eliminate foods that must be recalled. When a customer becomes ill, it can take weeks to identify the product, the shipment, and the supplier. To remedy this, it announced last year that it would start using blockchain to record and record the origins of products – crucial data from a single receipt, including vendors, details on how and where the food was grown, and who inspected it. The database expands the information from the pallet to the individual package.

This gives you the ability to immediately find the source of a contaminated product in minutes rather than days, as well as capture other important attributes to make an informed food flow decision.

Wal-Mart has already completed two pilot programs – moving pork from Chinese farms to Chinese stores, and products from Latin America to the United States – and is now confident that a finished version can be prepared in a few years.

3. BHP relies on suppliers at nearly every stage of the mining process, hiring geologists and shipping companies to collect samples and perform analyzes that drive business decisions that involve multiple parties across continents. These vendors typically track rock and fluid samples and analysis with emails and spreadsheets. A lost file can cause big and expensive headaches, as samples help the company decide where to drill new wells.

BHP’s solution, which started this year, is to use blockchain to record the movements of fluid and rock samples from the wellbore and better secure the real-time data that is generated during delivery. Decentralized file storage, multi-party data acquisition, and immutability, as well as out-of-the-box accessibility, are things that will improve your supply chain.

BHP has now required its vendors to use an app to collect live data, with a dashboard and what to do options that are highly optimized for their respective jobs. A technician taking a sample can attach data such as collection time, a lab researcher can add reports, and everything will be immediately visible to everyone with access. No more lost samples or frantic messages. While certain elements of the process are the same, the new system is expected to drive internal efficiency while allowing BHP to work more effectively with its partners.

By now, in most early implementations, blockchain runs in parallel with current business systems, often older databases or spreadsheets like Microsoft’s Excel. The hardest part will be creating new business models. Implementing blockchain across the enterprise means companies will often have to scrap their existing business processes and start from scratch. An effort not suitable for the faint-hearted.