Business

Business Planning Tips

Business plans vary with each and every individual. Some prefer technology based business, some prefer learning based business and some entertainment based business but all together aim to make profit from their work.

Businesses range from large to small levels. Nowadays, promoting a business through digital marketing is very simple and very effective for generations of potential customers. As stated, the business structure (plans, designs) varies completely for each and every business.

Whoever has a plan to set up a business has to go through a lot of paperwork. Implementing business ideas is more difficult than generating the ideas. The one who is ready to start his own business must be prepared to face all the pros and cons of it. Standard market earning varies with each and every trade, so all investors cannot expect the same profit as every month.

Apart from making money, running a business also has social responsibilities. For example, running a business includes proper management of employee work, proper revenue generation, proper infrastructure, etc. Here the owner of the company should not focus only on profits, apart from this he has to think about the well-being of his employees and their families. Thinking about environmental issues is an important step in running a business. For example, a person who owns the industry should think about environmental problems and recommend using appropriate security measures that do not affect the environment.

If you have a plan to start your own business, it is highly recommended to consult a business consultant for financial services. The key aspects of the best business consultancy are:

1. Marketing services

2.Financial services

3. Joint venture services

4. Service infrastructure

5. Configure analytics services

Starting a business involves risk and difficulty. Before going into their own business, each and every individual has to research about the products of their business. No business can be established without any financing. Financial service plays an important role in creating a business and promoting it to some extent. Therefore, having a clear vision about your work plan is sure and mandatory. The person who is ready to start his own business should have a rough estimate of how much money is needed to start his business and how much profit he can generate annually.

Business

Book Review When the Dragon Roars

Brimming with twists, turns and non-stop drama, Nesly Clerge’s When The Dragon Roars is an ideal thriller for any fan of prison noir.

As The Dragon Roars opens with the protagonist, Frederick Stark, aka The Dragon, at the lowest point of his life. Having been betrayed by his ex-wife Kayla, a life full of opportunity is now extremely limited. He’s in jail, serving a long sentence for putting the man who cuckolded him in a coma. But Starks isn’t one to let life get him down so easily: using the insight he’s gained as CEO, boldly but subtly, he begins an attempt to climb the prison hierarchy. But things start to go sour when the prison COs suspect him as part of the two inmate murderers, on whom he had a heavy hand in the execution.

On the outside, he turns to his private investigator Michael Parker to manage his finances, and that need for a link to the real world becomes even greater as suspicions grow about his deadly activities behind bars. A medical scare only increases his desire to rise to the top and get his affairs in order. But he also seems to make it bolder, as he’s capable of stabbing some of the nastier prison gang members with a poisoned leg, as an act of retaliation for killing a follower prisoner.

With the help of his cellmate Jackson, Starks begins recruiting his own gang members: Pete, Tommy, Stinky, and Tank. But hostility from the gangs escalates rapidly, and after a fight, Starks is sent to the SHU, where he has time to contemplate: how he got to prison in the first place, the women in his life, the plans for the future. Also, while in the SHU, Stark realizes that his situation is becoming more precarious as he loses the protection of the guards. To gain a further advantage, he and his team turn to the prison’s black market and begin trading cell phones.

A few days later, Starks meets the elderly Gabe Bianchi, who has also lost wealth, family, and professional reputation. He’s drawn to Bianchi, but Bianchi is bad news: the former head of an infamous crime family with a reputation for cruelty. He’s a dangerous friend to make, but one who could also prove useful.

Meanwhile, Kane, Starks’ new nineteen-year-old inmate, comes under his wing and asks him to be his new cellmate. But Kane may not be quite who he seems.

All this time, Starks’ health has only been deteriorating. He goes to the hospital and discovers that he has a dangerously low hemoglobin level and is severely anemic. In the process of finding a donor, he discovers that his eldest son, Blake, is not his biological son. Looks like the punches keep coming from his ex-wife Kayla.

From there, gang fights and family secrets emerge from every corner, keeping Starks on his toes and the reader turning the pages.

While a bit hackneyed and predictable at times, When The Dragon Roars will prove to be an enjoyable read for devoted fans of the genre.

Business

Franchises: an alternative to start or buy a business

Franchising is a type of business agreement that falls somewhere between buying a business and starting your own business. This is an agreement between a franchisor (Burger King, Subway, Mail Boxes, etc.) and you, the sole proprietor, called a franchisee.

The franchisor offers its established corporate brand, experience, knowledge, training, support and proven methodology to the franchisee. In return, the franchisee pays an upfront fee and ongoing royalties.

I mention franchising in the context of Bootstrapping, as it almost completely solves the experience/knowledge part of the limited resources equation. As for the cost part, many franchises will be clearly out of reach for most new businesses. However, the franchise industry is so large and diverse that many have a relatively low start-up cost. Recently Entrepreneur The magazine had an article on more than 80 franchises that required an initial cost of $25,000 or less. (Entrepreneur.com)

Franchising is a great business sector. There are more than 300 types of business categories supporting more than 18,000,000 employees and representing 3% of US Gross Domestic Product (GDP). There are many and varied business categories available for franchising. A partial list of the different franchise businesses is Automotive, Business Services, Children’s Products and Services, Education Financial Services, Food, Health Care, Home Improvement, Hotels and Motels, Maintenance, Personal Care, Pets, Recreation, Business of services and technology, and more each year.

Jeffrey Tannenbaum, the former Wall Street Journal franchise expert, described the franchise as a mixed bag. He said: “For many people becoming a franchisee is the shortcut to prosperity, but for others, it’s the shortcut to hell.”

Let’s look at the pros and cons of franchising.

ADVANTAGES

  • It allows you to be in your own business. with limited knowledge of the industry and how to run a business. You get the advantage of the franchisor’s proven track record of success, their training, their operating methods, their suppliers, their credibility, their ongoing support, etc.
  • some important risks of business failure are reduced.
  • Quick start to start your business. You are provided with all facets of starting and running the business. An entrepreneur, starting out on their own, would take considerably longer to get started.
  • Expansion: If you are successful, you can expand quite quickly thanks to the experience and cooperation of the franchisor. They are eager to discover successful traders who have shown they have what it takes to grow. Sometimes the franchisor will block your expansion plans, despite their proven success. If this happens, you can take inspiration from Sam Walton, the founder of Wal-Mart. Sam’s initial entry into retail was as a franchisee for the Ben Franklin 5 & 10 Cent stores. He followed his formula and added his creativity and work ethic to become a leading franchisee. He began expanding into neighboring Arkansas cities. Early on, Sam saw the advent of discount retail stores. He approached Ben Franklin’s management to allow him to pioneer a discount store under his umbrella. He was summarily fired, and Wal-Mart was born. Little did Ben Franklin’s leadership realize how profoundly they would affect the history of retail.
  • Due diligence: Franchising is a highly regulated business. By law, any potential franchisee who applies must have a Franchise Disclosure Document of the Franchisor. This will give you details of the agreement with the franchisees, the financial strength of the franchisors, their list of existing franchisees and, in many cases, lists of previous franchisees. You want to know everything you can about your potential match.
  • Training it is provided to you and your employees. The learning curve of running a business accelerates.
  • In most cases Advertising and marketing of the brand is provided. In some cases, you may have to contribute to the costs of it.
  • Territory: You are assigned an exclusive Franchise for a specific geographic area. No one else can use your mark in this defined area. This provision must be specifically specified in the contract.

DISADVANTAGES

  • Lack of control: You don’t have the independence of a business owner. The Franchisor requires that you strictly follow its rules and use its systems. Changes require approval. You are also limited in where to buy your supplies, how to advertise, what products you can and cannot offer, volume targets, etc. The arrangement can be frustrating for a creative personality.
  • costs Both the initial fee and ongoing royalties can be high. However, costs should never be considered in a vacuum. They need to be measured against the gains you create.
  • Royalties they are paid on volume and not on profit in most cases. This is usually not a great deal, as one party may lose money while the other benefits. Their interests are not aligned even though it is a partnership.
  • Inequality: It is an unequal association. The franchisor has much more power. If the franchisor doesn’t deliver on their support promises, you may not have much recourse since most contracts favor the franchisor. Also, you may not have the money to pursue your expensive legal options.
  • selling the company it can be difficult. Let’s say you’ve been successful over the years in building your franchise, and now you want to retire or change your lifestyle. In a freelance business, you are completely free to sell to anyone at whatever price you want. This is not necessarily so for a franchisee. Some contracts will not allow you to sell, or you will only be able to sell back to the Franchisor. This may not allow you to get a fair price. Therefore, you should try to address this issue in your original contract.
Business

5 expert tips to prevent spam in your business

Are you sick and tired of opening your email account every day only to find countless amounts of uninvited email? Email that includes bold and upsetting statements like: “product recommended by Mary”, Prayed “make $6,000,000,000.00 overnight…” Prayed “buy Viagra now”... and so?

Are you tired of going through your “junk” filter every day only to receive an email or two that you were really expecting to receive, but were buried on spam pages? If you fall victim to any of these spam issues, read on for some HUGE tips on how to prevent spam in your business.

Create an alternate email address by listing the company, URL, etc.

As a small business owner or employee (depending on your job duties), you may be required to give out your email address for many different reasons. Signing up for: webinars, newsletters, business directories, search engines, or other products or services that capture your data can be a BIG problem!

Most companies implement a “privacy policy”, which generally states how your personal information will not be used to send you spam or to disclose your information to third parties. Unfortunately, not many companies can be trusted to safeguard your data, and many companies forward your email address and name to many other third parties, greatly increasing the amount of spam you will receive. Always use an alternate “disposable” email address, to be used when signing up for anything online; including subscriptions and reports. Creating and using an alternate email address will go a long way in preventing spam at your business!

When registering a domain, get a “private registration” so that no one can see your email address and contact information, to help prevent spam.

Private domain name registration is a BIG necessity, in your quest to prevent spam. When you register a domain name, your contact information or the contact information of the person who registered the site may be displayed to the general public. In other words, a person could log into a website like the “Whois” directory (search it in your favorite engine), then enter their URL, and their contact information would be displayed for all to see. Imagine the ability of a spammer to access this website or a similar one; find your REAL name, your REAL email address and start spamming fast silly stuff outside of you!

By registering your domain under “private registration”, your contact information will not be displayed when a spammer decides to learn more about your company. It’s important to note that while a private registry “hides” your contact information, there are ways for expert spammers to circumvent this protection barrier.

Set the spam inbox to “high” depending on the software you are using

An obvious but overlooked feature within most people’s email software is the “spam” or “filtering” option. Although the name of the spam filter varies depending on the company that created the software (or website), they generally all serve the same purpose. Having the spam filter set too low can result in a large amount of spam getting into your inbox. Having the spam filter set too high can result in many of the emails you really want to receive being marked as spam.

Personally, I recommend setting the filtering to “high”, rather than low or moderate. This will catch most if not all of the spam, but it will also catch a lot of your legitimate email. You can create “rules” in your email settings to allow email from certain domains (URLs) or certain names to always go to your inbox. If your spam filter is off or “low”, you should definitely make the necessary change today, to help prevent spam from flooding your inbox.

Try to refrain from creating “easy” email addresses, such as one that uses the first letter of your full first name and last name.

Spammers are smart and resourceful people most of the time. Suppose your first and last name appear on your company’s website. If your name is John Smith, and the name appears on your website, a spammer will try variations of your name like: jsmith(at)yourcompany.com, or johnsmith(at)yourcompany.com, or john(at)yourcompany. .com.

If any of those email addresses belong to YOU, guess who’s going to get a bunch of spam? If you! Always remember to be aware of the fact that spammers can “guess” your email address, whenever you create an email address or have one created for your business or company. This will be a very important step in preventing spam from flooding your account!

Delete cookies from your Internet browser daily (spammers can track stored cookies)

One rarely used tactic in the fight to prevent spam is to change the “history” settings of your Internet browser. When your Internet browser stores cookies and files on your computer, websites load faster and many websites “remember” information you may have submitted during your last visit to the website. History settings also allow an Internet browser to store websites that have been visited in the last hour, day, week, and even months.

Unfortunately, as convenient as it may seem to keep your history settings set to 30, 60 and 90 days, keeping cookies stored in your browser (on your computer) can cause the spam email you receive to increase!

Believe it or not, cookies can be “read” by websites you visit, spyware and adware installed on your computer, and in other ways. Cookies contain information about your Internet browsing habits, as well as personal information that you may not want shared with the general online community; including: which sites were visited, how long each site was visited, the products/services/topic of the sites visited and more.

Would you like a spammer to have such detailed information about your viewing habits? Can you imagine receiving countless emails directly related to the products you buy and the websites you visit? Always delete cookies regularly from your internet browser, or disable your browser’s ability to store cookies and history entirely.

Business

Sample Medical Billing Contract: My Biggest Mistake

When starting a medical billing business, there are many things to think about and writing a contract is just one of them. There are a lot of expenses to get started and most of us just starting out don’t want to spend our limited investment money on a lawyer. So what do many of us do? We “Google” a sample medical billing contract and use what we think sounds good and create a contract for our business. That can be a big mistake.

That’s what we did sixteen years ago when we started our business except there was no ‘Google’ back then. But basically we search until we find an example, a very simple contract, and we modify it for our use. For several years we told ourselves that this was fine and if it didn’t work for the provider, it didn’t work for us either and we should move on and find new customers. It took us a long time to realize that in a number of situations, our simple contract was actually the reason things weren’t working out.

When you first start your medical billing business, you have no idea of ​​the things that can go wrong in a relationship with your clients, so you don’t know what should go into a contract. Our first contract did not even specify the responsibilities of either the supplier or ourselves. It is amazing that we have been able to find suppliers willing to sign our contract. If you don’t include the responsibilities of each party in the contract, how do you protect both of you when the relationship starts to fall apart? And if neither party knows their responsibilities, how can you expect the relationship to work?

Here is an example. You specify in the contract that it is the provider’s office representative’s obligation to provide you with all remittance remittances, but you do not receive them, which causes you a lot of extra work contacting insurance companies to check the status of claims. they were already paid for. It’s annoying to spend three or four hours calling the insurance companies to find out that the claims were paid but the doctor’s office didn’t send you the eobs. When the doctor has signed a contract that says they will designate a responsible person for that purpose, you can kindly inform the person responsible for getting the eobs that this is such an important issue to you that it is written in the contract the doctor signed that eobs will be provided to you. You can also include a provision in the contract to specify what you can do if the provider does not provide the eobs.

Another important example is a problem you will no doubt run into: your payment. Many people starting this business are used to receiving a regular paycheck. When you become an entrepreneur and own your own business, you can only write yourself a paycheck if your suppliers pay you. You need an agreement with your providers about when you will be paid for your services. Doctors are often not the best businessmen and sometimes not very good at paying bills on time. Especially when you’re just starting your business, it’s vital that your provider understands when he expects payment and that you have something well written to protect you if you end up with someone interpreting the language of your contract in court.

Every year that you are in business, you find additional things that need to be added to your contract. New situations arise that you realize should be contemplated in your contract. So how do you cover everything that needs to be covered? You need a list, actually multiple lists. You need a list of what you think the provider’s responsibilities are. You need a list of what you think your responsibilities are. You want to envision a symbiotic relationship with your suppliers and then list the reasons why this relationship works and put those actions in your contract as either you or the supplier’s responsibilities.

You need a list of everything you’ve ever heard of that went wrong in a medical billing business between provider and biller. You need to decide how you would avoid those situations if possible and cover how it would best be handled in your contract if it were unavoidable.

What you are charging your provider for and how you will be paid is a pretty big part of your contract. Are you charging a percentage, a flat fee, or a fee per claim? Is it clearly defined how you are charging? Is the percentage based on what is invoiced or what is received? Are patient payments included? If you charge per claim, what constitutes a claim? Is it one line on a claim form or is it per page?

You also need to take into account what will happen when the relationship ends. It can be expected, like when someone retires, or it can be unexpected, but you should have a plan for when the relationship ends. It will be much better to part ways if you have a plan of action for how things will be handled.

The main reason for a good contract is to protect you, but your contract can do much more than protect. You can eliminate potential problematic providers that will drive you crazy. If you disagree with your vendors about what each of you will contribute to the relationship, then the chances of the account running smoothly are very small. Don’t make the mistake of skimping on an important part of your business that may save you from fighting back in court in the future. Be sure to take advantage of the time and experience of others to get everything you need covered in your contract.

Business

Network Marketing Internet Business – How To Generate Affordable MLM Business Leads

Network Marketing Internet Business Generates Targeted MLM Leads

If you are a network marketer trying to build a network marketing business on the internet, getting a steady stream of interested visitors to your website or blog should be your #1 priority.

Building a successful internet network marketing business can be a daunting task, without the proper MLM training.

The purpose of this article is to outline the key components necessary to build a successful multi-level network marketing business online. First, it combines techniques for online and offline lead generation. It is fully integrated with all the tools a seller needs to start making a serious income online and start making a profit for the first time.

Let me introduce you to a well-known online attraction marketing system that is widely used by thousands in the direct sales and MLM/network marketing industry to grow their business online, MLMLeadSystemPro.

Throughout this article I would like to give an expert opinion on the effectiveness of this system and provide information on the best way to use the system to market your business and sponsor distributors online.

However, it is important to understand that the purpose of this system is to help you position yourself as a leader in your online business. The easiest way to stand out online is to simply ask yourself what unique skills you are bringing to the table and focus 100% of your energy on developing and exploiting your talents. Many people I’ve seen online using MLMLeadSystemPro don’t use it to effectively brand their businesses on the internet.

These are the network marketing tools that MLMLeadSystemPro has to offer:

  • MLMLeadSystemPro allows you to set up a whole new system in no time, positioning you as the leader in your organization.
  • It is an automated MLM marketing system.
  • They bring to the table the most well-known entrepreneurs in the online marketing profession to teach their team how to generate leads, close more sales, custom capture pages, custom videos, autoresponder database, and bring people on board like system users.
  • This MLM system is a phenomenal mechanism for generating leads.
  • MLMLeadSystemPro is the leading authority on lead generation and attraction marketing.
  • I had a training webinar recently where some of the top winners discussed their thoughts on the process and strategies other network marketers can use to grow their business.
  • This MLM system is a training and sales funnel for your core business. MLSP provides the training for you and your downline to succeed on the Internet.
  • It has 13 different strategies to use in your marketing.
  • MLMLeadSystemPro helps you save time, energy and money.
  • He has cutting edge marketing training for you in his back office.

However, what I found most interesting is the fact that they have hired some of the most well-known entrepreneurs in the online marketing industry to teach users of the system how to generate MLM business leads, close more sales, and attract more and more people. as system users.

Therefore, I can conclude by saying that MLMLeadSystemPro offers a complete online branding and attraction system, along with valuable, easy-to-follow training that will help average people learn the marketing skills necessary to succeed online.

But personally I would recommend doing your own due diligence if you are considering using a system like this, and learning a bit more about online and attraction marketing.

To see the system in action and how you too can build an ONLINE EMPIRE by generating huge traffic, unlimited MLM leads and passive income all on autopilot, visit MLM Lead System Pro now.

Business

Top 10 Online Business Gurus (Some You May Not Have Heard Of)

As a seasoned but self-taught entrepreneur and online business person, after learning to write in school and not much else, I turned to books and mentors when I finally decided I had had enough of being poor and failing.

Having read hundreds of books and websites, and subscribing to more newsletters, there are some people who, over the last 10-12 years, have consistently delivered value.

Sometimes it was just one word, phrase, question or comment that made a difference, but what a difference that was. Each step forward was a true step forward, and we all know that the journey to success is a series of steps, each one building on the one before.

I wanted to share with you the top 10 digital marketing “gurus” that have inspired me in my online business journey so far and I’ve tried to tell you about them in chronological order: how I found them (or in Guy Levine’s case, how I found them! How did they find me!)

1.Robert G Allen- I realized the potential of making money online around 1998/1999, about five years after I bought my first domain name. I had long been aware of the potential to market any real world business online, but I was totally ignorant of selling information products, making money through affiliate marketing, and building a mailing list to do deals. I, like many dyed-in-the-wool entrepreneurs before me, was so obsessed with building a business in the real world, that the potential simply passed me by! Luckily, I was going to meet Guy Levine and Chris Barrow pretty soon and accidentally got a few things right… Meanwhile, my sister’s husband gave her Robert Allen’s “Multiple Streams of Internet Income” for Christmas, which I stole, devoured and which led me to read other great Robert G Allen books like “No Money Down For The 90’s” now updated for the 2000’s, the brilliant and innovative “One Minute Millionaire” and also other great internet books like…

2. Joe Vitale- Perhaps best known for his excellent personal development books and his appearance in the movie The Secret, Joe Vitale is also a very experienced Internet marketer: he’s been around and making money online since the mid to late 90’s (which in the history of the Internet is most certainly experienced). Email marketing is one of the easiest ways to start making money online, and in fact, it’s still how I make most of my money, whether it’s marketing my own products or services to my mailing list. mail, or by recommending carefully selected articles by friends and colleagues. Email marketing (simplified) involves driving traffic to a page where someone gives you their name and email in exchange for some kind of gift, thus building your mailing list. Then you need to keep in touch with people so they get used to hearing from you and build rapport with your subscribers. Joe explains how to do this very well in his book “The E-Code” in a couple of chapters and if you want to start simple I recommend you give it a read. Then check out Martin Avis from Kickstart Monthly as he is a master at using a simple text newsletter to make money online!

3. Jaclyn Easton His book “Striking It Rich.com” which I read around the same time. I had been trying to get an Internet business off the ground, matching unsigned artists in the music industry (where my husband and I had worked) with managers looking for artists to read. Jaclyn’s book was about 23 little-known websites making over $1 million per year, and essentially many of the business models were membership sites. I was so inspired by this that I ended up presenting my business plan the VERY SECOND moment the dotcom bubble burst, at the posh Atlantic Bar & Grill in London, to a group of venture capitalists, during a fire alarm. What a fire alarm bell started and stopped randomly, so I was alternately screaming into the void, or totally inaudible!

4. Thomas Leonardo – founder of the Coaching movement and Coach U, which was my online university, and then Coachville. Thomas wrote the first coaching book “The Portable Coach” which I still highly recommend and used email, mailing lists, research and development groups, autoresponders and everything else we use today. I have been using the ShoppingCart you recommended, since 1999, to host my double opt-in email list, manage my product inventory, auto follow up with leads and customers, deliver digital information products, offer coupons both for time such as % off, split test headlines and prices via AdTrackers…Thomas was very inspiring and ahead of his time, however he died unexpectedly and tragically, having overcome many of his personal demons, in 2003.

5. Boy Levine – Going to my first coaching convention, in Las Vegas, to see Thomas in action live, led me to meet Chris Barrow (my new business coach) and Guy Levine, his friend and internet marketing consultant. Guy blew my mind, he was only about 19 years old, but one of the brightest people I’ve ever met. He knew much more about internet marketing than I did and shared his ideas and techniques very generously. Guy built a successful SEO/AdWords/PR company based in Manchester, had two babies with his wife Martine, and bought two helicopters that he flies himself to give conferences. He is also a great speaker! If it wasn’t so funny, you would HAVE to hate it!

6. Brett McFall – After meeting Guy, Steve Watson, Paul and Philly, Fuggle and I were invited to join and support him as he spoke at the UK’s first ever World Internet Summit at Wembley. There, I was co-hosted by Alan Forrest Smith, who, while not one of my digital marketing gurus on this list, has also been incredibly influential in my life. I decided, while standing in the audience at that first event, to speak on stage next year. And I did, thanks to Alan, I actually went on to speak twice for them, the only British woman ever asked to do so. I became very close with Brett McFall, one of the co-founders of WIS, as it is now universally known, and he is a very inspiring person. He is a very kind and genuine man who has helped me a lot by speaking and promoting my business particularly from the stage. He arrived in Brighton just before one of our Money Gym events that he co-hosted and while we were filming there we caught a really funny video of him in the rain and also being slightly upstaged by a seagull who never fails to make me laugh and I remember a great day.

7. Frank Kern I was listening to one of Brett’s audio interviews around the same time and was especially taken with a couple of guys who had a simple but explosive system called “The UnderAchiever Method.” Those guys turned out to be Frank Kern and Ed Dale and they had come up with a little system that involved driving traffic to a page where you asked a question “What do you want to know about…X?” where X is their chosen niche. The answers they were collated and compiled so you could see what most people wanted to know, and what were the most popular 1 word, 2 word and 3 word phrases people were using, then you went and created the product (usually an ebook , maybe ghostwritten, covering the most popular questions) and then sold to your new mailing list Most people gave away the initial product as an incentive to answer the questions and this also brought testimonials, for which was all good. Then new traffic was sold to the product along with real testimonials and using niche language. Very clever stuff. I think they sold their mini editorial empire of product pages of niche information to a UK publisher for a very large price. sum of money, in the end.

That was the first time I really realized the value of a specialized, niche, responsive buyer mailing list. Both Frank and Ed have become incredibly successful in their separate businesses, in Frank’s case not without a few hiccups! He is heavily involved in many major IM product launches. Frank’s online style is laconic, informal and very, very persuasive. Now, Frank gets grounded for maybe being too persuasive, but I love his style and watching live concert recordings of him is just fun, so rock ‘n’ roll, I really want to see him live someday. Ed Dale founded the successful “30 Day Challenge” which guides new internet marketers through a free program (Ed earns his money from affiliate products he recommends in that free program).

8. Rich Schefren – Around 2006, a new internet marketing guru burst onto the scene, except he was a real life business guru who was moving into the world of internet marketing, having sold his latest business. Having trained many of the big names such as Jim Edwards, Mike Filsaime and many others, he then published his groundbreaking report “The Internet Marketing Manifesto”, quickly followed by the “Lost Chapter” and “Final Chapter” reports. Rich blew my mind because he taught a bunch of solid business techniques I’ve NEVER seen before, in a way that was easy to understand and digest, garnering the attention and admiration of the ADD-stricken internet marketing community at the same time. I kept joining his mentoring programs “Business Growth System” and “Guided Benefits System” which are fantastic by the way, and my company started to grow rapidly as a result. Do yourself a favor and download the reports, it’s not just about IM, it’s also about entrepreneurship, you won’t regret it.

9. Gary Vaynerchuk- Well, what about Gary? I love him. I first heard about it in an audio interview that Rich Schefren did for his student mentors and Gary was starting to rise to World Wine Domination! Hey, that’s a great catchphrase! You can find Gary on WineLibrary.tv and all over YouTube and Ustream – he is the MASTER of online video. Enthusiastic, passionate, direct, unconventional, Gary believes in HARD WORK, that you can just “Crush it”. in the title of his first book, if you care about what you do, you care about your readers, listeners, subscribers and customers and if you show that you care at all times. According to Gary, smaller companies have NEVER had a better opportunity to dominate the competition.

10. Yaro Starak- I don’t remember where I first came across Yaro and his Entrepreneurs Journey blog, but I instantly knew he was the real deal. Subsequently, I went back and read almost all of his blog posts from day one because I was fascinated by how he went from being a kid selling dissertation editing services to students to becoming one of the most respected bloggers in the world. He has an interesting background and he’s very open about it, and the various challenges he faces, both work and personal, and I love that about him. It’s not just about how to get traffic, but how to be a better entrepreneur. Yaro has a bunch of great free reports, one called Blog Profits Blueprint and he’s also very strong on membership sites, both reports he should really read if he wants to learn more about blogging for his business. He also recommends great people, like Gideon Shalwick, who has the most gentle and pleasant video presence I’ve met in a long time. I highly recommend both Yaro and Gideon.

There they are: the top 10 internet and business marketing gurus of the last 12 years or so. For me anyway. I hope you enjoyed the article and that you check out some of the reports and books and then PUT THEM INTO ACTION!

Business

How Social Media Can Affect Your Trade Show Success

Web Success Team has a number of clients in the health food and supplement industries. Most of them attend Natural Products Expo West, the world’s largest trade show with more than 60,000 industry members participating in 2012.

Trade shows offer many marketing opportunities to showcase your products and make valuable business connections. The cost of exhibiting and participating in a trade show is high. So if you have a limited marketing budget but need to attend, you can help control your costs and maximize exposure by using social media platforms.

In this article, we’ll share some of the methods we use for our clients to increase visibility: before the show to set the stage, during the show and at the booth to drive traffic, and after the show for follow-up.

1. BEFORE THE SHOW – Draw attention to your brand – Many conversations about events, opinions and ideas from the show are shared through social media channels. Use Twitter Feed to post your program updates and invite visitors to your booth. For example, our client has a book signing by a famous author at their booth and we offer free product samples along with the book. So we’re posting these Twitter updates to your feed and inviting attendees to your booth. Bloggers are also a key element in promoting a brand. Giving them special attention and freebies (for themselves and special show deals for your readers) if they meet us at the booth for a product review helps promote the brand. We have also joined the trade show group on Facebook and LinkedIn and are engaging in relevant conversations and sharing our views to bring more attention to our customers’ products and services.

2. AT THE FAIR – Promotion of your products: Twitter is the best listening tool to use during the fair to publish schedules of activities. Twitter chats and parties are a great opportunity to promote your products at a very reasonable cost. Offer gifts that resonate with your audience. You will get a lot of engagement from your target audience.

One of our clients is also exhibiting a new product at the Expo West Press Event, a great marketing opportunity where we can further promote the brand. This event will allow us to meet with bloggers and members of the press who will review your new product. We will also display the featured product in the giveaway suite and exhibitor hall showcase for more exposure.

3. POST SHOW – Leverage All Marketing Efforts: After the show, when everyone is back in the office, immediately reach out to your new connections. This is also a good time to promote a blogger giveaway to capitalize on the excitement of the show. New product promotions need to be aggressively implemented and posted on social media platforms.

As we roll out for our customers at Natural Products Expo West 2013 March 8-10, we know that the most important activities begin before the show. Building buzz early and making your presence felt via social media can pay big dividends during and after the show. Social media is a marketing necessity for trade shows and will increase booth traffic, visibility and maximize the ROI of your trade show.

Business

Google Places Optimization Tips Get your local business listing on the first page of Google

Does your company appear on the first page of Google?

If you’re a small business owner, I’m sure you’ve heard of Google Places, Google’s free business listing service. And if you haven’t, do a Google Places search and fill out the form and then come back here for tips on how to get more out of your free Google Places business listing.

In 2009, Google relaunched its Business Center on Google Places, which allows local business owners to create a profile of their business, including phone number, address, website, images, videos, business hours, etc. and also mark the location of your business on Google. Map service.

Building a Google Places listing is a great way to get your business (even if you don’t have a website) to appear on the first page of Google search results when someone performs a local search.

A Google Places listing is very easy and straightforward to set up, however what I want to do in this article is to give you some additional tips that will help you get more out of your Google Places listing.

1. Customer reviews – The more reviews you have on your business listing, the better it will work. Firstly, it provides social proof to your customers or potential customers and it will also help keep your listing on top.

A good way to do this is to send your new customers an email asking them to leave a review; this can be done on complete autopilot with an autoresponder or email management service.

Include a link in your email signature inviting existing customers to leave reviews, ask people on your Facebook page, and when people enter your shop/store.

2. Other business listings – Google discards information from other business directories to verify that phone numbers, addresses, etc. are the same and you also place these listings on your Google Places profile. Make sure all other business listings you create on other directories are consistent.

3. Keywords – This is a very important factor when creating your company listing. If you’re running a house painting business in Parramatta, Sydney, you’ll want to target keywords like “house painting”, “interior house painter”, “exterior house painter”, “residential painter”, etc.

Don’t try to trick Google by putting a bunch of keywords in your business name. For example, if you have a house painting business called ABC Painting Service, you might want to include your business name as ABC House Painting Service.

This way you can get 2 of the targeted keywords “House painting” instead of just “Painting”. to get more keywords may work in the short term, but Google quickly picks up on this and will work against you.

Business

Improve your credit before getting a mortgage

One of the best ways to improve your chances of getting a home loan is to improve your credit score. It’s because better credit scores can give you access to better interest rates and more beneficial home loan products.

Here’s a list of some quick tips to help you get the best credit score possible. While there’s no guarantee that all of these options will immediately increase your credit score, they can help you establish habits that will strengthen your credit score.

Show that you can pay your bills on time, every time

Lenders/credit providers will want to see that you can repay a mortgage loan on time. So here’s a list of bills you need to pay on time, every time:

>> Your credit cards;

>> Your rent;

>> Your medical and utility bills; Y

>> Any other service that a collection agency may use for the recovery of delinquent accounts.

If you miss a payment date by a few days, call the service provider right away to make the payment, and don’t be afraid to ask the provider for a one-time waiver.

Check your credit score

You should regularly check your credit report with a credit reporting agency (such as Veda Advantage and Dunn and Bradstreet), because:

>> Give you an idea of ​​whether you have a history of defaults or negative refunds on your report;

>> Give you time to correct the credit report before a lender/credit counselor accesses your report; Y

>> Allow you to check your credit score with a credit reporting agency.

Note: You should be aware that due to changes in the Privacy Act in March 2014lenders/credit providers have the ability to access your credit reports and can view the last 24 months of your payment history.

Keep Your Credit Available

Before applying for a home loan, do not open any other credit cards or lines of credit. It’s because lenders/credit providers will see you as a risk if you suddenly take out loans for cars, electronics, furniture, etc.

Also, refrain from closing your credit cards or other lines of credit. Instead, consider paying off your balances as lower debt will improve your debt-to-credit ratio.

This is best illustrated by the following example:

Having a total debt of $4,000 with available credit of $20,000 will look better than having only $500 in debt with available credit of $800.

Establish a savings history

If you borrow more than 80 percent of the purchase price of the property, you will need to meet the lenders/credit providers’ “genuine savings” requirements. Your savings should add up to about 5 percent of the purchase price of the property.

For example, at a purchase price of $700,000, you would need to have savings totaling $35,000.

Note: Saving a larger deposit should help reduce or avoid paying “Lenders Mortgage Insurance” (LMI) and even the lender/credit provider may offer you a more competitive interest rate.

Avoid applying with too many lenders/credit providers

Avoid submitting your home loan applications to several different lenders/credit providers at once. It’s because these loan applications will show up on your credit report. You just have to submit your mortgage loan application:

>> After comparing lenders/credit providers; Y

>> After you have decided to go with a particular lender/credit provider.

Your Job Stability

If you’ve had the same job for several years, then this is a big step. Therefore, before applying for a home loan, try to establish a stable employment history, as this will allow you to make regular loan payments.

If you’ve recently changed jobs, don’t worry. You may qualify for lenders/credit providers if:

>> You’ve been in a similar role; Y

>> You’ve been in the same industry.

Disseminate all information

Lenders/credit providers may think you have other debts that have not been disclosed. Therefore, always be truthful and disclose all information, as non-disclosure of relevant information may result in the rejection of your home loan application.

Seek expert and professional advice

All of these tips should help you improve your credit score. However, you should speak with a professionally qualified and knowledgeable financial broker who can help you create a personalized credit improvement plan. Establishing this relationship with a finance broker will help you determine which potential lender/credit provider is best suited for your needs.

All the best!