Digital Marketing

An amazing guide to using social media in business

Remember how “Paper Boat” created a massive social media engagement campaign last year? In fact, it made them one of the brightest stars of startups in India. Not just newbies, but well-known companies like Make My Trip, AirBnB, and Nike, as well as social awareness groups like Deepika Padukone’s Live Love Laugh Foundation, used the power of social media to create ripples on the World Wide Web. If used the right way, social media can give your business a huge boost.

Let’s see how:

Using digital media is a cheap deal. If your brand is cool, it can be made even cooler with the publicity you can get on social media. Considering the increase in internet usage in India, we are embracing digital trends at a very fast pace. Therefore, it has become really essential to have a digital profile.

Be sure to use these social media tips in your campaigns:

post videos: The rate of interaction with the video is really very high. There are predictions that digital videos may replace advertisements on television. With this in mind, if you invest in video, you can get real engagement on social media. Live video streaming, creating personal stories like web series, vlogs, and engaging videos related to your business can help you get more traffic.

Upload personalized content and creative images: If your content and images are catchy, unique, personalized and speak to the brand story, you can get more likes. People are bored with the monotonous and outdated image of brands. Posts that include fresh content and creative images related to real activities help get more traffic on social media.

Focus more on mobile: As we all know, smartphones are slowly replacing internet usage on desktop computers. Therefore, create the content that is compatible with mobile devices. Plus, create posts for your local audience and distribute them according to the right format, time, and location. It will help you in targeting maximum people.

Create tech-driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it and love to read and discuss about it. As we are all embracing machine culture in our daily lives, putting it on social media can lead to interesting engagements. Creating posts related to technology, innovations, tech related facts and Artificial Intelligence can help you get more traffic. You can mix technology with travel, healthcare, education, and even everyday activities like using appliances and equipment. Not only does it make life easier, but it can also help you get more likes.

Hire a professional: Managing social media for business is a bit different than posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it properly. People who are professionals understand trends, they know how to strategize and how to deal with problems that come along the way. They know how to get more engagements with their content and can create impressive digital marketing posts. They have the knowledge of the major platforms and can offer an ongoing boost to your current status on the web. You can also outsource your digital media to agencies that work in the field.

Be available: There is no particular time when a potential customer can visit you and look for business. Therefore, it is always suggested that you make yourself available to your audience, if not 24/7, then at least during your working hours. Answer all the questions that your visitors ask you, if you can’t do it at the moment, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who introduce you to digital media can help you gain recognition. Respond to your messages and comments. Say thank you when they share your posts, it will create communication and improve your reputation on social networks.

Use meaningful hashtags: Hashtags are popular and you can drive a lot of traffic to your digital media profiles with the use of this powerful tool. It helps categorize posts and make your content visible to people searching for similar stories. It will also help you discover the posts of your competitors. With the help of hashtags, you can connect with various brands and people of similar interests and build engagement. Using hashtags, which are related to your business, can generate massive traffic.

Now when you know the tips for making engaging posts, creative images, and impressive content for your social media campaign, let’s see where to place these posts.

These are the popular platforms for social media:

Facebook: As we all know, Facebook is one of the biggest social networking sites in the world and is the first in India, so it can bring you great business. Since Facebook arrived, more and more people join it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to gain a global audience.

FacebookMessenger: Also known as Messenger, it offers text, voice and video communication and you can use it to promote your brand and also to inform your customers about what’s happening in your company.

Google More: People weren’t too sure of its success when it launched in 2011, but today there are more than 500 million users on Google+, also known as G+. You can easily add people with similar interests and organize your connections with this platform. It has a global reach and you can publish and share your images, texts, videos and web links on G+. Being a product of Google, it helps to index the content in Google very fast.

Twitter: It is a micro-blogging site that offers a unique feature of sending your messages in 140 characters. If you can go for the personas and know how to create unique and catchy content, you can effectively advertise your business. You can interact, communicate, pass information, talk about the latest news, and target your audience with your products using Twitter. It is a powerful platform where you follow people and they do the same. You can like or retweet posts you find interesting and send personal messages in DM (direct message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in a similar field, LinkedIn is the perfect platform. Here you can check the profiles of the professionals because you have their education qualification, past work experiences, business network. Plus, if you want to build a network of local professionals, you’ll find countless registered users.

Youtube: Founded by three former PayPal employees, YouTube is the most popular video sharing platform. Every month, more than a billion visitors visit the website. You can upload your videos and reach maximum potential customers through video advertising on YouTube.

WhatsApp message: For instant text messages, WhatsApp is a great platform that you can use for your business. You can share text, images, videos and voice clips through your smartphone or tablet. It is an effective platform for instant communication with your customers. You can also run your business advertising campaign on WhatsApp.

instagram: Instagram is a social media platform where you can upload your photos and videos. It has an amazing feature of filters through which you can edit your images and this makes Instagram a unique platform loved by millions of users. Instagram arrived in 2010 and Facebook bought it in 2012. Since then, the number of people on Instagram has increased at a very high rate (since Instagram is linked to the Facebook profile). Popular for its hashtags, Instagram can help your business content go viral instantly.

If you are not part of these platforms, you should join them and start uploading your stories. It won’t take you long to reach your goal. So, you know what to upload from Social Networks, where to publish your content, your work will not end here, you will have to monitor your activities and the results. So if you’re not getting the traffic or result you want, you can change your strategy or work harder.

Management and monitoring of Digital Media:

It is not an easy task to manage all your accounts for social networks and it is a time consuming task to log in and out of each of the sites. To make your task easier, you should start using Hootsuite and manage your multiple Twitter accounts. Tweetdeck is a perfect option.

· hoot-suite: It is one of the amazing options to monitor your social media posts. It helps you verify any activity involving your company or name. It also shows the areas of your interest.

· tweet cover: If you use Twitter, you should not miss this resource. It will help you manage multiple Twitter accounts and will also help you organize mention and other engagements. You can jump to any topic of interest by searching instantly.

Analyzing your social media insights:

To analyze the insights of your social networks for companies, you can use any of these services:

hubspot: If you want to see how far your social media efforts have come, you should use this resource. It will let you know everything about your posts on social networks.

Facebook Page Manager: If you have a fan page on Facebook, you should check the statistics. It will help you control the traffic. You can check out the most popular posts, where the traffic is coming from, and you can also connect with your audience by replying to them directly.

seismic: For those who want to manage all their Social Media accounts from one resource, this is a great app. You can use Seesmic on your desktop as well as a smartphone.

klout: Another awesome platform to check your social media reach is Klout. It helps to check the most popular hashtags, posts and your overall progress from social networking sites.