Facebook Small Business Marketing: How to Get More Traction

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our customers have expressed frustration with their ‘Facebook Business Pages’. The main frustration is that their business page just doesn’t seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy, but not too many results.

Why do small business owners get these results?

Let’s take a closer look at why there might be a lack of engagement on Facebook business pages. Let’s also explore how you can work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for small business marketing.

Understand how Facebook works

Facebook determines what people see in their “news feed” based on an algorithm. It is a mathematical formula used by Facebook to determine what to show to people who are Facebook users. Facebook focuses on posts that people like and engage with the most. So if people like, share or comment on a post from a particular Facebook Page, Facebook believes this information is more relevant to the person because they spend more time ‘engaging’ with that content. As a result, more content from that page is placed in the person’s news feed.

Facebook Small Business Marketing

Facebook is a “social” media tool and therefore will always favor content posted by friends, family and social connections over commercial content. Commercial content typically doesn’t get the same traction as personal content and often requires a “push” to get the content in front of people. Generally commercial content is seen by very few people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other business, Facebook is a business entity and needs to make money and profit to satisfy stakeholders and investors. As many of you may have already realized, Facebook knows its worth and understands that it can be an effective digital marketing tool, giving business owners access to a large global audience and potential customers. Facebook also understands that business owners are willing to pay to access new customers and reach new audiences and has therefore tapped into this market.

Boost paid posts and promotions

One way to get more people to see your posts or news is to pay so you can “boost” your post. Remember that unpaid ‘organic reach’ is very limited on Facebook today, especially for business pages. So, to get in front of your target audience, you should really consider boosting your posts or running paid ad campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, as of this writing, but they require more effort.

facebook live

Facebook “Live”, which is a newer feature that Facebook has introduced, allows users to run live video streaming events. This is a fun and engaging way to reach your audience, but you need to be comfortable in front of a camera and ready to answer questions and comments, as there are also live engagement features that let you know what your customers are thinking. It’s not for the faint of heart, but it cuts better and has a longer range.

Facebook groups

Facebook groups are different than business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow small groups to communicate, they are usually focused on a topic of interest and are there to allow people who share common interests to interact and share knowledge, opinions and ideas. People can join groups that are often managed or moderated by one or more Facebook users. It could be a group that focuses on a common cause or activity like mountain biking or photography, or it could even focus on supporting others who are in a similar stage of life or have similar circumstances, like a group of Single Parents or an Autism Parents Network or a group specifically for small business owners.

With so many different options on Facebook, it’s sometimes hard to figure out which one is the best option, or sometimes even where to start.

Keep in mind…

Don’t create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, rather than creating a relevant Facebook business page or group. This is not ideal as it puts your business at a disadvantage. This is because Facebook Business Pages offer you a host of content creation tools, paid promotional opportunities, and analytics that are tied to a Facebook Business Page and won’t be available to you if you set up a personal Page.

Use calls to action

Once you’ve set up your business page, use a call-to-action to get visitors more engaged with your business or brand. Is Facebook a referral source, but ultimately want to drive visitors to your eCommerce store or website? What do you want them to do when they land on your Facebook page? Calls to action are buttons with text like “Watch Video”, “Sign Up” or “Book Now”. These buttons can be customized or can include a web link (URL) to a ticketing page or e-commerce site.

use your resources

Get help or use online resources, if you’re not sure where to start with Facebook, go online and check out the Facebook help center. There is a lot of information for advertisers, as well as useful tips and videos that you can watch. If you’re a small business, short on time, and just want to learn how to improve your marketing reach or how to use Facebook more effectively, consider contacting an agency that offers small business marketing services. Best of luck with your marketing.

Home Kitchen

Ovens – Thermal or Convection?

Many people who are looking to replace an existing wall oven or are shopping for a remodel or new construction are unaware of the recent advances in ovens. Over the past 10 years, the appliance industry has made many exciting advances that make cooking more predictable and enjoyable. This is certainly an area where the “proof is in the pudding”!

Convection or thermal ovens?

I’m not assuming anyone I talk to knows what convection is or the benefits. The vast majority of people have never cooked with convection. Why should they know? Here is an explanation of thermal and convection ovens…

Thermal ovens: This is the standard oven for baking and roasting that most people are used to. Although there are differences from brand to brand, most manufacturers offer ovens that produce fairly consistent results. Most modern ovens heat evenly when the oven is preheated correctly. If you’ve never had convection before, are on a tight budget, or are a TV dinner person at Swanson, you may never miss it.

Convection oven: Convection has to do with the air (in this case, hot air) circulating in the oven. The movement of air will cook food faster and, in most cases, more evenly. Gas ovens have natural convection and the by-product of fuel combustion is moisture. Some gas ovens will also include a convection fan. Electric ovens produce dry heat and tend to dehydrate foods. Introducing convection (via a fan, and usually with an additional heating element around the fan and hidden behind a baffle at the back of the oven) can help brown the outside of whatever you’re cooking, meat being the best beneficiaries. When you seal, moisture is sealed inside. Because of this, it’s a great idea to remove meats from the bottom of a pan with a rack so the heat can gobble up ribs, turkey, etc. Baked goods also benefit due to the even heat that most convection ovens produce. You may be able to cook up to 6 racks of cookies at once with even results.

Since convection cooks faster, you must compensate by adjusting the time or temperature. A pretty good rule of thumb is the 25/25 rule. For meats, use the same temperature you’ve used over the years in the oven, but reduce the time by 25%. So for a cook time of 1 hour, it now converts to 45 minutes. To bake, lower the temperature 25 degrees (Fahrenheit). This isn’t a perfect rule, but it does get you pretty close to the pin. Most of today’s convection ovens, especially premium brands, offer temperature probes to eliminate the guesswork. Set the cooking temperature, then the internal temperature and the oven will let you know when the food is ready.

There are several convection modes available. Be careful when comparing brand to brand / feature to feature. Not all brands will call their convection modes by the same name. Dacor will call their bread and butter convection mode “Pure Convection”, while Miele will call theirs “Convection Bake”. This can be very confusing as most ovens will have a convection bake mode that cooks very differently. 5 minutes spent with your dealer or owner’s manual on cooking modes is time well spent. Ask if there is a demonstration available where they cook for you and explain the different modes. Learn to use convection if you buy an oven that offers it! It’s a waste of money not to use the mode that produces the magical convection it gives you.

Regardless of which oven you buy, here’s a top tip (as my old Dacor rep used to say): “There’s no catch in preheating!” All ovens will notify you when they have reached the desired temperature. Most will arrive in less than 15 minutes for 350 degrees. But the moment you open the door, all that ambient heat comes out of the oven. You now have an oven that is about 230 degrees inside. This is why your cookies come out uneven. For best results, it is recommended to preheat the oven for a minimum of 30 minutes.


Hertz Car Rental Overview of Company History, Vehicle Pickup, Services, and Policies

If you want comfort and reliability with a vehicle on your next vacation or business trip, it’s a good idea to start with Hertz. The company started in 1918 when it offered a few Model T Fords for rent. Today, Hertz car rental is a world leader in the travel and tourism industry. It operates in more than 150 countries around the world.

The vehicles are divided into a variety of categories, such as the Green Collection, which consists of eco-friendly hybrid and electric vehicles from Toyota, Nissan, Volkswagen, etc. If you want a cornering hot rod from Ford or Chevy, maybe the Adrenaline Collection has what you’re looking for. Are you traveling with children or a group of friends? You can book an SUV or mini-van rental. There are also plenty of affordable economy cars if you just want the basics.

As with any car rental company, Hertz cannot offer a 100% guarantee that you will get the exact model you are looking for, due to supply and demand. However, representatives will try to accommodate your needs as much as possible. Special services are available to help the physically disabled. At all corporate locations, customers can reserve a car with hand controls at no additional charge.

There is a Hertz rental car pick-up and drop-off point right at or very close to most airports. Off-airport locations are usually easy to get to via the shuttle bus. There is a Best Rate Guarantee offered by this company, which applies only to the “base rate”, and does not include surcharges, fuel, taxes, etc.

Hertz car rental for young drivers

Hertz offers rentals for drivers between the ages of 20 and 24, although there is a surcharge in some circumstances. Fee is determined based on location and vehicle type.

Express return services allow customers to simply drop off their vehicle when the rental period ends. This is a good service to take advantage of if you are ever short on time and need to hurry to catch your flight. All you have to do is park your car in the Hertz parking lot, drop off your keys, and get out.

There are three refueling options: Prepaid, You Refuel and The Company Refuel. With the Prepaid option, you won’t have to refuel the car before returning it. However, you will also not be reimbursed for unused fuel.

Before making your travel reservation, review Hertz car rental coupons that can be used online.

It’s best to use Hertz car rental promo codes online, where you can get the most value for your money. Use the site to explore all available rentals in cities around the world. No matter where you want to go, there’s sure to be an affordable car from Hertz waiting for you.

Digital Marketing

Change Assessment

How to assess change

The final and most important stage of the change planning process is determining what measures you will use to monitor and evaluate the results of the project (ie, were the objectives met?). For example, if the goal was to increase productivity, your measurements might include collecting numbers related to performance, variance levels, and errors to see if they have increased or decreased favorably.

The time frame over which action will be taken should also be determined early on, especially when dealing with a turnaround situation where instant results are required. It is essential that you take action before the start of a change or improvement project so that there is enough data to compare post-project results.

How you measure goals will depend on the change project, examples of which are shown below:

Organizational Performance – Finance

Organizations often start with change programs to improve the organization’s financial performance in order to increase shareholder value. Here, financial measures are used:

  • Rotation
  • Revenue
  • cost
  • Return on investment (ROI)
  • lost
  • share price

Organizational performance – HR

The performance of the organization depends largely on the level of commitment of its staff and is influenced by it. Measuring the effectiveness of the HR function can often reveal issues that directly impact the bottom line. Here, employee engagement and satisfaction measures are used:

  • staff turnover rate and associated hiring costs
  • absenteeism
  • average service time
  • number of disciplinary cases and complaints
  • employee survey results

Analysis of the information obtained from the measures would not only reveal the current level of commitment, but also help establish goals, objectives and budgets for succession planning, training and development initiatives and hiring.


It should be common practice for organizations to regularly review their efficiency systems around product creation and change or modify them accordingly. Productivity measures focus on:

  • the time, costs, and resources required to design, develop, create, and deliver a product or service.
  • the quantity of products, or the number of customers served, etc.
  • the amount of variation in the quality of products or services, i.e. the number of errors or defects

These types of measures are easily quantifiable and can be obtained from production, financial and sales reports. They will be statistical in nature and many organizations will have automated systems, particularly on production lines and in call centers, to record the data.

It is imperative to know whether or not a change initiative has had the desired effect. Therefore, it is very important that you determine from the beginning of the project what results are expected, how you will measure them and when.

Depending on the initiative, your measures will focus on the performance of functions, processes or people. There are numerous ways to measure performance results using facts, figures, or subjective information. Whichever method you use, it is of course important to measure performance levels before any project and then compare them again. Remember that some initiatives will be monitored over a period of time, while others will be designed to create immediate improvements.


How to Cure Your Kids’ Rainy Days and Summer Boredom

Most children do not go to school and the long, lazy days of July and August lie ahead. You’ve probably already heard the dreaded phrases “I’m bored” or “There’s nothing to do.” So what can you do to entertain those kids who are bored and don’t know what to do? Here are some helpful ideas to fill those long summer days and cure the rainy day blues.

bubble fun

A jar of bubble fluid will provide hours of laughter and fun. You can buy bubble mix almost anywhere, but part of the fun of bubbles is making them yourself. Make your own bubble solution and then blow it both indoors and outdoors on calm and windy days. Try our bubble recipe and make a fun bubble machine.

picnic time

Whether it’s in a park, on the beach, or in your backyard, picnics are so much fun! Bring a picnic basket, cooler, beach bag or cardboard box, a large blanket or tablecloth to sit on, disposable or recyclable plastic plates and cups, and sunscreen. Pack non-perishable items like drink cases, prepackaged cheese and crackers, peanut butter and jelly sandwiches, trail mix, raisins, etc. Don’t forget to include the special things kids need: bubble fluid and wands, butterfly nets, bug jars, sand buckets and shovels, sidewalk chalk, a beach ball, a Frisbee and ball, a bat and a glove.

Water activities

  • Provide the children with a hose that has a spray head and a cloth. Let them wash their toys and other surfaces.
  • Fill a small bucket with water. Using an old paintbrush, let the children paint or write with their paintbrush on the sidewalk, steps, etc.
  • Hear squeals of laughter as children run through the jets of water from a water sprinkler. Connect a garden hose to a sprinkler head then turn on the water and let the fun begin.


  • Prepare and serve some fresh delicacies. Keep grapes, berries, and chunks of cheese on hand in the refrigerator. Let the kids make their own skewers for an easy lunch (choking hazard, not for children under 3).
  • Make popsicles with your child’s favorite fruit juice. Put the juice in an ice cube tray. When the juice is partially frozen, place a craft stick in each cube.
  • Cut a peeled banana in half. Insert a wooden stick into the end of each banana half. Top bananas with peanut butter, then sprinkle with crispy rice cereal. Dip in chocolate syrup and place on a plate in the freezer for several hours.
  • Check out children’s cookbooks from the library and let your children experiment with simple meals.

Beach party

Watch The little Mermaid movie, and then have a “beach party”. Fill a small “kiddie pool” with water (adult supervision required) and let the kids wear swimsuits, bring beach towels, and play with beach balls. Make our Mermaid craft.

oceans of fun

Learn about ocean animals and keep a variety of craft supplies on hand to make some of our ocean-inspired crafts.

sun prints

Cut shapes out of paper, spread re-adhesive glue on the back of the shapes, then glue them to construction paper. Tape the paper to a sunny window, facing outside, and leave for at least a week (longer for higher contrast), then remove the cutouts.

Bug Buggy

Look for interesting insects in your own garden or in the local park. Look for bugs under rocks, old logs, leaves, and patio pots. Examine them under a magnifying glass. With your young entomologist, identify your findings (have a notebook and crayons handy to make some scientific sketches).

Things to do in your local area

Make a list of things to do in your area: visit the zoo, a museum (art, history, science, children), or a park; go fishing, walk, or ride a bike; take a trip to the local library; go see a play, or better yet, plan your own neighborhood play; or do a community service project like picking up trash or visiting the elderly.

Health Fitness

Not So Sweet: The average American consumes between 150 and 170 pounds of sugar each year

Tipping the sugar scales

The United States Department of Agriculture (USDA) reports that the average American consumes anywhere between 150 to 170 pounds of simple sugars, also known as refined sugars (this includes glucose, fructose, and sucrose) or simple carbohydrates, in one year!

You may be thinking, “I don’t use that much.” Well, it’s also said that for every American who eats just 5 pounds of sugar a year, there’s one who eats about 295 pounds a year. Namely A LOT of sugar, especially when compared to the amount we used to consume in the past. Less than 100 years ago, the average sugar intake was only about 4 pounds per person per year.

Can’t fathom the amount of sugar in 150 to 170 pounds? Here’s a picture: Imagine 30 to 34 five-pound bags of sugar lined up side by side on a counter. Now imagine a person, perhaps yourself, eating all that sugar. To break it down further, eating 150-170 pounds of sugar in a year is also equivalent to consuming 1/4 to 1/2 pound of sugar every day. Don’t you think that consuming this amount of sugar is easy to achieve? Think again…here are some more numbers:

Sugar, soda and math

There are 120 teaspoons in a pound of sugar. This means that 1/4 pound of sugar equals 30 teaspoons and 1/2 pound of sugar equals 60 teaspoons. An average 12-ounce can of soda contains about 8 ounces of simple sugar. This means that just four 12-ounce cans of soda will equal 1/4 pound of sugar! For some people, drinking this amount of soda in a day is not a difficult task to accomplish.

This is calculating just how much sugar is in soda. Just think of him other Sources of sugar in our diet. Americans consume refined sugars in numerous forms; there are the obvious sugary culprits: donuts, cookies, cakes, and ice cream. However, sugar is hidden in much of what we consume every day. Sweeteners such as high-fructose corn syrup can also be found in salad dressings, breads, hot dogs, peanut butter, pickles, canned fruits and vegetables, ketchup, canned soups, crackers, cookies, and various other products food.

It’s not just a drug, it’s also a poison

Some classify refined sugar as a drug or poison because it lacks its vital forces, proteins, minerals, and vitamins. Too much can be harmful to the body and can cause illness. We’ve all heard the dangers of consuming too much sugar in our diets: it can lead to organ malfunction and hormone disruption. When these systems are altered and unbalanced, other pathological conditions manifest: allergies, obesity, degenerative/organ diseases, diabetes, depression, behavioral problems, etc.

If you get sick several times during the year, you may want to watch your sugar intake

How is eating sugar related to being sick? Excessive consumption of sugar depresses your body’s immunity. Studies have shown that consuming 75 to 100 grams of simple sugars (about 20 teaspoons of sugar, the amount found in an average of two and a half 12-ounce cans of soda) can significantly suppress the body’s immune responses. These sugars are known to create a 40 to 50% drop in the ability of white blood cells to kill bacteria and germs within the body. The immunosuppressive effect of sugar begins less than thirty minutes after ingestion and can last for five hours. By consuming 150 to 170 pounds of simple sugars each year, a person can have up to 80,000 hours of immune suppression!

Given that the average American consumes between 150 and 170 pounds of sugar a year, I’m not surprised to hear that about 60% of the American population is overweight or obese. Obviously, there are other factors that play a role in this statistic, but I’m pretty sure our sugar intake has a lot to do with it. I don’t know about you, but to me, it makes sugar sound “not so sweet” after all…

Legal Law

Controlled and uncontrolled waiting time and payment

A California employee may be exempt or non-exempt. An exempt employee is in a managerial, executive, professional, or outside sales position and is not entitled to pay for waiting or on-call time.

Any other employee is not exempt and is entitled to additional waiting time pay, which can be negotiated above the minimum wage of $8.00 per hour.

If a non-exempt employee is required to stay at the employer’s place of business and respond to requests for assistance or emergencies, he or she must be paid for all hours on the premises, including waiting time.

If a non-exempt employee is not required to remain at the employer’s place of employment, but must respond to an employer’s request to return to work in an emergency, he or she must be paid for waiting time when time is controlled. instead of uncontrolled.

Hours Worked Under Federal And State Standards:

“Hours worked,” under the Federal Fair Labor Standards Act and its implementing regulations (29 CFR 778.223) for which an employee must be paid, include: ((a) all time during which an employee is required to employee is on duty or on the employer’s premises or at a prescribed place of work; and (b) all times during which an employee is permitted or allowed to work, whether or not he or she is required to do so.” .

The definition of “hours worked” adopted by the California Division of Labor Standards Enforcement in 1WC Wage Orders, Sections 2(K), on the other hand, more broadly includes: (a) all time during which the worker is subject to the employer control; and all the time during which the employee is allowed or permitted to work.

However, it should be noted that employees in the health care industry who provide patient care may work 12-hour shifts at straight-time pay. And employees required to reside on the employer’s premises are exempt from overtime pay, but not the minimum wage.

controlled standby Employer Paid Time:

Whether waiting time is considered “controlled” by the employer and must be paid depends on the restrictions placed on the employee’s use of the time for personal purposes.

If the waiting time is completely unlimited or free for personal use, it is not controlled and payment is not required. This availability time will not be considered compensable hours worked. But if the employer so wishes, the uncontrolled availability time can be compensated below the minimum wage or through a lump sum.

Already on July 9, 1984, the Supreme Court of California, through Judge Reynoso, adopted a two-step analysis to conclude that the substantial limitations imposed on the time (Code 7) of the officers, sergeants and dispatchers of the Police Department de Madera converted that time into hours worked. Watch WoodPolice Officers Association v. City of Wood(1984), 36 Cal.3d 403; 204 Cal.Rptr. 422; 682 P.2d 1087.

The two-step analysis consists of: first, examining “whether restrictions on time off are directed primarily at compliance with employer requirements and policies”; and second, to analyze “whether employees’ off-duty time is so substantially restricted that they cannot engage in private activities.”

Both questions, according to the California Supreme Court in Woodsupmust be answered in the affirmative.

In 1992, the Ninth Circuit looked at two predominant factors in determining whether waiting time is spent primarily for the benefit of the employer, namely: (1) the degree to which employees are free to engage in personal activities; and (2) the agreements between the parties, in Owens v. Room No. 169, Ass’n. of western pulp and paper workers975 F.2d 347 (9th Cir. 1992).

In owens, on, the Ninth Circuit concluded that compensation for on-call time was not required because employees enjoyed a wide variety of personal activities during on-call hours; and accepted the guard system by continuing to work under its terms.

Callback travel time And pay:

An employer may recall a non-exempt employee on uncontrolled standby to perform additional work for an emergency after the completion of scheduled work hours.

Such an employee must be paid for all travel time spent responding to an emergency job for the employer’s clients at the client’s place of business, according to the California Wage and Hour Division.

But it’s not clear whether travel time spent by an employee for a callback to and from the employer’s regular workplace is compensable. Because the California Wage and Hour Division does not have an official position on this, many California employers do not pay for callback travel time.

The work time involved in a callback is “hours worked” and must be compensated by methods acceptable to the California Wage and Hour Division, namely: (1) at one and one-half times the regular hourly rate or higher for actual time spent on callback; or (2) for a guaranteed number of hours of work or payment at the rate of one and one-half times the regular hourly rate or more, for each return call, in accordance with federal regulations. See Richard J. Simmons Wage and Hour Manual, Castle Publications Limited, pp. 234-235, 321-322.


Compensation for a non-exempt employee’s wait (on-call) time depends on whether or not it is controlled by the employer.

If controlled, it must be paid for; if it is not controlled, it is not necessary to pay it. Unresolved issues are payment for callback travel time and how to pay for callback time.

Lifestyle Fashion

Tips to successfully finish the Master Cleanse diet

The lemonade diet, which is synonymous with the Master Cleanse diet, has gained a lot of popularity as many people subscribe to the diet, including celebrities like Beyonce Knowles and Robin Quiver. They have both lost huge amounts of weight and have gone public and claim that it is this diet that has given them great weight loss results. This diet was designed by Dr. Stanley Burroughs with the main idea of ​​giving the body a complete purge of the various toxic substances that have accumulated in the body over long periods of time. However, the diet has become popular as a means of losing weight. In addition to this interesting result that is desired by many, the diet is also effective in healing ulcers and completely detoxifying the body.

o One has to survive on drinking lemonade for the entire span of ten days. As the liquid diet does not contain fiber, it is recommended to drink an herbal tea that acts as a laxative at night so that you do not have problems passing stool.

o Do not prepare the lemonade drink in advance and store it. Take care that the enzymes are safely preserved and that the purpose of the diet is not lost in the process.

o Take the opinion of your doctor whether you can use vitamin supplements during the diet or not.

o Once you benefit from some good things after the diet, be careful not to lose them with a bad dietary lifestyle. Plan your meals so that you get all the necessary nutrients and consume fiber-rich material so that the weight lost during the diet does not accumulate once you have stopped the diet.

o Instead of following the lemonade diet just once a year, it’s a good idea to give your body a good cleanse often, but not for long. Short cleansing periods also help restore the body to health. The colon gets a reprieve from the overload it is usually subjected to.


When to take your dog to the vet: 5 signs to watch out for

One of the biggest challenges a dog owner faces is caring for a sick pet. While a bout of diarrhea or lack of appetite can be scary, it doesn’t necessarily mean you need to take him to the vet right away. But if the problem persists for more than a day, it’s probably a good idea to call your doctor. Is my dog’s condition serious or am I just panicking? Knowing when to bring your furry friend in for a checkup can be confusing, especially for new pet owners.

Here are 5 signs that you should take your dog to the vet:

Abdominal pain or bloating

Abdominal pain is a warning sign of a medical emergency and your pet should be taken to the veterinarian immediately. When you feel your furry friend’s abdomen and it shows signs of pain, it may mean that he has a twisted stomach that has a complete obstruction. It is called gastric dilatation-volvus or more commonly known as bloat. Fluid distention from heart disease and internal bleeding due to a ruptured spleen can also cause abdominal pain in dogs.

collapse or lethargy

There are days when your dog may seem lazy and lethargic, but if this continues for 24 to 48 hours, it’s time to take him to the vet. If you notice your dog having prolonged periods of sleep, disinterest in interacting or playing, hiding in unusual places, and not wanting his daily walk, he may be experiencing a meltdown. This is usually caused by anaphylactic shock, an allergic response, hypoglycemia, internal bleeding, dehydration, metabolic disorders, and even Addison’s disease.

leg paralysis

If you notice that your furry friend suddenly has difficulty using one or more of his legs, it is most likely a hernia in part of his spinal cord. This is generally a medical emergency in dogs. If left untreated, it can lead to changes in your dog’s mental state.

eye problems

Red eyes, bulging eyes, as well as extreme swelling and tearing are considered eye emergencies in pets and should be taken to the vet as soon as possible. If left untreated, eye problems will get worse and can lead to blindness.


A seizure, especially when experienced in groups, indicates a medical emergency. It can be caused by serious underlying conditions, such as a brain mass, electrolyte imbalance, toxin ingestion, or epilepsy. Have your pet checked out by your vet right away.

If you notice any of these 5 signs in your pet, don’t hesitate to seek help from your veterinarian as soon as possible.

Real Estate

Real Estate Investing: Use This Land Development Strategy To Create An Infinite Return On Investment

One of the basic strategies used by land developers across the country is to buy a piece of land, subdivide it into smaller parcels, and then sell those parcels at a higher price per acre (or square foot) than the original cost of the land. extension. Here’s a simple example: You could buy a five-acre single-family zoned lot for $20,000 an acre, subdivide it into 17 quarter-acre lots (leaving three-quarters of an acre for common areas), then sell those 17 lots to a homebuilder. houses for $20,000 each. That means the land that cost you $100,000 will sell for $340,000. But with a slightly different approach, you can recoup your investment and create a perpetual income stream.

Kent Densley, vice president of land sales and acquisitions for Whitney Education Group, Inc., explains the approach this way: Buy the virgin land, subdivide and sell most of the parcels to pay off your investors and loans, then build and lease. the remaining plots for virtually infinite performance. As long as you own those parcels and buildings, they can generate income for you and your investors.

Densley, who also teaches advanced land development training for the Wealth Intelligence Academy(TM), is currently coordinating such a project in South Fort Myers. The end result will be a commercial park for heavy to light industrial use. Half of the required capital is obtained through a private syndication; the other half is financed by the bank. The project consists of 30 acres that will be subdivided into 24 one-acre parcels, with the remaining six acres used for infrastructure (roads, surface water retention lakes, etc.). The developer will build the roads and haul water and sewer to each of the sites.

“Of the 24 lots available, we will sell 21,” says Densley. “This will allow us to retire all bank debt and return initial cash capital from investors. We will be left with three lots that we will develop and lease. The capital from those lots will be used for any financing that is required for the leases will provide investors with a return in perpetuity. The remaining three lots will be built according to the tenants’ requirements; the project does not include any construction specification by the developer.

Investor funds for the project are being raised through a Securities and Exchange Commission (SEC) Regulation D offering that includes a Private Placement Memorandum (PPM) that explains the entire project in detail. It can be presented to any accredited and suitable investor. Densley points out that the SEC defines an accredited individual investor as one with a net worth of $1 million or a combined income of $300,000 over the past two years. However, she says, she could use the same strategy with a less formally structured partnership that wouldn’t include a Reg D offering and her investors wouldn’t have to meet SEC accreditation standards. Of course, before launching any project that involves raising capital, it is best to discuss your plans with his attorney to ensure that you are in compliance with all applicable laws and regulations.

Densley says that this strategy can work with any parcel of land when the sum of the parts is worth more than the whole. Although the project he is currently developing is for heavy to light industrial use, the technique can work on land with virtually any type of residential, commercial or industrial zoning. You can sell enough “bits” to recoup your costs and then develop and lease the rest to generate cash flow or even for your own use, or you can sell more “bits” to generate a short-term profit, keeping a little land for earn long-term income.

“In terms of risk, this strategy is reasonable and relatable to both the developer and the investors,” Densley says. “With the project we’re working on now, the only risk is buying the land and bringing in the roads and utilities. We’ve done our homework, we know what the market potential is, so we’re confident the risk is low, but the potential return is tremendous.”

Using this strategy is a simple process, says Densley. Find the land, get it under contract, do your due diligence and determine that your plans will work (hire a land use planner and engineering firm for this), and close the deal.