Everyone wants to start their own business and become their own boss, but many don’t know how to do it. There are several types of home businesses. Web-based home business, product sales and service companies, to name a few.
In this article, I will walk you through the process of starting your own online home business. I will try to remove some of the mystery from the process. By following this guide, you’ll be up and running in no time without a large investment.
First, you need to know what your business is going to do. Will you provide a service? Do you intend to sell products? These are the two general types of online home businesses that I will discuss in this article.
If you plan to provide a service, what type of service will you provide? Will it be provided to people who own websites? Will it be a service that everyone can use or will it be limited to your area?
Ask similar questions if you plan to sell a product. Will it be a product that you sell and deliver locally, nationally or internationally? If you choose worldwide, do you know anything about shipping your product abroad? The same applies to domestic delivery. Do you know the costs associated with delivering your product anywhere in the country where you live?
Once you have answered these questions, you will have a clearer idea of how your home web business will eventually be set up.
Then you will need a domain name. Most people think that your business name is the best way to get a domain name, however a generic domain name with keywords associated with your product or service will serve you much better. You can also register your business name as a domain name and direct it to your website, but it is not necessary.
The generic domain name can help you with search engine traffic and can be more memorable. This is just one of many factors that will help you with search engine optimization, but it is a step you should take early on. Example: Cars.com is a better domain name than Ford.com, even though Ford has spent millions on advertising and branding. Even cheapusedcars.com is better because people will search for that.
You need to find a good domain name registrar, not a cheap domain registrar. Cheap means cheap in the domain name field. Your domain name is important. Spending $ 25 a year on a registrar that offers more service and quality VS spending $ 10 or less on a cheap registrar is what we’re talking about here. If this extra $ 15 a year makes or breaks your home business, then maybe you shouldn’t start one.
Then you will need a web host. Again, cheaper is not better. There are good hosting services for $ 100 a year or even a little less. Anyone offering you accommodation for less than that should raise a red flag. Choose and pay for at least one year, just as you have registered your domain name. If you go with a monthly plan, you are probably not fully committed to your new home business.
You now have your domain name and your new website hosting, but where is the website and how can I get it? You have several options. You can learn HTML and create your own. You can use a WYSIWYG editor like FrontPage to create your own website. You can hire someone to create your website.
First, let’s talk about learning HTML to build your own website for your home business. Here is a learning curve. This is the best option out of the three I mentioned above, but it takes time to learn. It will probably not be operational in a few days with this option. Learning HTML and creating your own websites will save you a lot of money in the long run. The more websites you have in your wallet, the more you will have at least one that will be a big winner. Writing your own code means that you can create a new site as often as you like.
Then create your own business website from home with a WYSIWYG editor. (What you see is what you get). These editors are similar to creating a document. Everything is visual and it is not necessary
Code to split.
Then hiring a web designer to build your home business website is another option. A professional website designer knows how to give your website the look it needs. However, be careful when choosing a web designer. I will add a few things to keep in mind here;
1. If they say they will register the domain name for you, say no. Registering a domain name is not technically difficult. Do it yourself. Many web designers register the domain name in the cheapest place they can find and then charge you $ 100 or more per year for the domain name. So many of them record it in their own name! This will cause you big problems if you decide to stop using their services. The domain name must always be in your name.
2. Ask them what program they use to create their website. If you are using FrontPage or Dreamweaver or another WYSIWYG editor, you can also create your own business website from home. If they don’t write HTML from scratch, then they shouldn’t be in the web design business.
3. If they want to bill you monthly to run your website, be careful. Don’t sign annual contracts. Your job is to build you a home business website. Let them stick to that. Most designers are just designers. They are not search engine gurus, business leaders, or anything else. Hire a designer to design and others to do what they’re good at.
4. Don’t let them talk about features you don’t need. Just like it is used because sellers will try to get you to add a lot of bells and whistles that you don’t need.
5. A brochure website is one that is basically designed to let people know what products or services you offer and to contact you for more information. Usually it is a home page, an about page, and a contact page. It shouldn’t cost you more than $ 500.
6. If you are adding the ability to purchase your product or service by paying for it through your home business website, then it becomes an e-commerce website. Again, pay attention to the bells and whistles that the used website marketer is trying to sell you. PayPal is a good option when you are starting out. You can get a PayPal account easily. You can create your own purchase buttons and embed them on your website with the code they provide without being an HTML guru. You can even set shipping costs and everything else through PayPal for free. They charge small percentages per sale, but the services they provide are worth it. Also, they have no setup fees or monthly fees like other e-commerce solutions. When your sales volume reaches thousands of dollars a month, you can look for a better solution, but until then, use PayPal.
7. An old adage among those who make money on the web is “You build the first for the show and the rest for the mass.” What does this mean? You may be very concerned about the appearance of your website at first, but design is the least important aspect of your home web business. Many will disagree, but who cares? Let me repeat, design is the least important aspect of your home business. A beautiful website with no traffic gets uglier every day. An ugly website with money-generating traffic gets more beautiful for every dollar. Create a total budget for your web business from home. Don’t spend more than 30% of this budget on design. Spend the rest of your website on promotion, advertising, and other actions that bring you customers. Don’t let a designer tell you that your design is more important than the success of your home business.
Now that your domain name, hosting, and website are up and running, you now need clients. Where do you find them? I have my website, won’t you find me now? No they will not.
There are many things you can do to generate traffic. You can buy AdWords on Google, MSN (coming soon), or Yahoo! This sends you traffic from people searching for specific keywords. Pay attention to the bids and set your investment limits until you see which keywords will allow you to make a profit.