Real Estate

What types of commercial property should you invest in?

When it comes to commercial real estate investments, investors often want to know what types of properties they should consider investing in. This article looks at 5 groups of properties and the reasons why you should or should not consider them.

1. Earth: People who invest in raw land often expect to buy farmland near commercially-zoned land for a few thousand dollars per acre. They dream that their lot will be re-zoned to commercial in the near future that is worth hundreds of thousands of dollars or more per acre. People who convince you to invest in raw land often try to sell you this dream. While this dream actually happens just like it’s possible to hit the jackpot in Las Vegas, the reality is that most investors lose money or get little return on their land investment. It is a very risky investment since the land generates little or no income. From an income tax point of view, the value of the land is not depreciated, so a depreciation cannot be claimed. Besides that, the interest rate for the land loan is also very high compared to other types of commercial properties. Therefore, each month, you would need to get money to pay the mortgage without charging anything. You should consider investing in land if

– Know how to develop to convert vacant lots into a shopping center.

– Know exactly what you are doing and have a lot of money.

– Own the land of a shopping center (you do not own the buildings).

2. Apartments: It is a management intensive investment, as the turnover rate is high. Leases are short term often one year from month to month. As tenants come and go, you will need to spend money to prepare the unit for occupancy. Apartment renters tend to have a higher late payment history than other renters, as they are more often on a tighter budget. If you don’t like the headaches associated with many tenants, you probably want to stay away from the apartments. The key to a successful apartment investment is

– Control or minimize expenses. This may seem like a trivial task until you see the list of expenses provided by the property manager. These expenses include: advertising, accounting, bank fees (for insufficient funds), capital improvement, coin laundry allowance, cleaning, collection fees, trash removal, insurance, landscaping, legal fees (eviction), maintenance, administration of off-site properties, on-site property management. , pest control, painting, repairs, sweeping, security, property taxes, utilities and water.

– Invest only in properties in a good location with no deferred maintenance.

– Stay away from rent-controlled areas, for example, Berkeley, Los Angeles.

Otherwise, you may end up getting little cash flow or even having negative cash flow. If high cash flow is one of your investment goals, you may want to steer clear of apartments. In California, if you own an apartment with 16 or more units, you must have a manager on site. This increases expenses even more. In general, apartments are easy to buy and more difficult to sell. There are always many of them in any market. The advantage of apartments is that they tend to have a high occupancy rate, since everyone needs a roof over their heads. Because of this fact, the interest rate on apartments is typically ΒΌ to Β½ percent lower than other commercial properties.

3. Special purpose properties: These are properties designed for a specific business, for example restaurants, gas stations, and hotels / motels.

– Restaurants: Some investors like to invest in branded fast food restaurants such as Burger King, Pizza Hut, Jack In The Box, KFC. These are single tenant properties with long term absolute triple net leases that often require no management responsibilities on the part of the owner. However, the rental income or top rate for these restaurants is typically lower in the 5-7% range. Emerging regional brand restaurants like Johnny Carino’s, Back Yard Burger, Zaxby’s or Tia’s TexMex tend to offer a higher capitalization rate in the 7-8.5% range. However, when you look deeper into the financial statements, they may not yet make a profit. Restaurant operators sell the real estate to investors with a higher capitalization rate and re-lease the property for 20 years. In turn, they use the proceeds from the sale to expand their business by building more restaurants. So if you are willing to take higher risks, you will be rewarded with high income with these pop-up restaurants.

– Gas stations: when you buy a gas station, you buy both a property and the gas station business. Most gas stations also have convenience stores and sometimes several auto repair areas. The markup for gasoline is set at 10-20 cents per gallon. [many customers wrongly blame the high gas prices on the innocent gas station operators] but it is quite high for convenience stores. This is considered owner-occupied property that qualifies you for an SBA loan with a minimum 10% down payment. If you don’t plan to get involved in running the gas station, car repair, and convenience store business, you may want to stay away from gas stations, as gasoline is a chemical that could pollute the ground. Once a leak occurs and pollutes the environment, it takes years and a lot of money to clean the floor. You may even be liable for damage from adjacent property owners, as contamination can spread to your properties. It is almost impossible to sell your property as no lender wants to loan buyers the money to buy it.

– Hotels / Motels: Once you buy a hotel / motel, you buy real estate and a business 24 hours a day, 365 days a year. This business requires hard work and marketing skills to fill the rooms. Rooms are worth nothing if they are empty. Business tends to be seasonal and can be hit immediately by economic downturns and political events – for example, September 11. Many of these properties are owned by Indians with the surname Patel, as they seem to work harder and know this business well.

4. Office buildings: These properties are single or multi-story buildings. Older two-story office buildings without elevators tend to have trouble finding tenants on the top floor, as many utility companies may have customers with physical disabilities who cannot climb the stairs.

– Single-tenant buildings: Properties are used as corporate headquarters for large corporations such as Cisco. These large buildings tend to be more sensitive to the economy. Once vacant, it is difficult to find a replacement tenant.

– Multi-tenant buildings: these properties are leased by small businesses, eg real estate, tax accountants. Investors who buy these properties want to spread the investment risks. When a tenant vacates a unit, you lose only a small percentage of rental income.

– High-quality tenants: most of them have good credits, many assets and pay their rent on time when it is due.

– Leases: Office building leases vary from full service [landlords pay property tax, insurance, maintenance and utilities] to NNN [tenants pay property tax, insurance, maintenance and utilities]. The NNN lease is a litmus test as to whether the office building is in high demand from tenants or not.

– Medical buildings: these properties are mainly leased by doctors and dentists. A good medical building should be across the street from a hospital or across the street. This makes it convenient for doctors to come and go between the hospital and their offices. Some investors prefer medical buildings, as medical tenants are very recession-proof.

5. Shopping centers / retailers: These centers are mostly single-story and can accommodate a wide variety of tenants: retail and service businesses, restaurants, doctors, schools, and even churches. As a result, this is the most popular type of commercial property investors are looking for. They are always in high demand as there are more buyers and few sellers.

– Multi-tenant strip: The advantage of this investment is that when a tenant moves out, they only lose a part of the total income while looking for a new tenant. So spread the risks on this property.

– Single tenant building: the advantage is that you only have to work with one tenant. Some of the tenants, for example, Costco, Home Deport, Walmart, CVS Pharmacy sign a 10-20 year lease and guarantee with their corporate assets that they could be worth billions of dollars. This makes your investment very safe.

– High-quality tenants: most of them have good credits, many assets and pay their rent on time when it is due. They often sign long-term leases of 5 to 30 years so you don’t have to worry about finding new tenants every year. They keep their property in good condition and sometimes even spend their own money to make it look better to attract customers to the stores.

– Triple Net Leases (NNN): leases of shopping centers are usually in favor of the lessor. Tenants pay a basic rent and reimburse the landlord for property taxes, insurance, maintenance, and sometimes even property management fees. This takes away a lot of risk as an investor. The NNN lease is in a sense a litmus test as to whether the property is in high demand from tenants or not.

– Land lease: occasionally a shopping center is sold with land lease. When you buy this hub, you only own the upgrade, but not the land underneath. It could be a trophy property, but you should think three times before investing. Once the land lease expires and the owner refuses to extend it, you don’t own anything! So it is easy to buy this center but very difficult to sell.

Shopping Product Reviews

How To Impress A Girl: Secret Tips Every Man Should Know

It is very unfortunate that many guys lack the basic art on how to impress a girl. They do it from all the wrong angles that turn off the interest of the girl they are pursuing. It should be known that approaching and impressing a girl is an art that is learned, developed and nurtured.

Although girls have different preferences and tastes when choosing a man, there are things in common that they all consider before accepting a man’s proposal. Therefore, it is imperative that all men have a general knowledge about what women are looking for to get a ticket to their hearts. Do you have a girl of your dreams that you have been chasing all along without success? Start a new chapter by reading the following tips on how to impress a girl without looking fake or desperate.

Let your personality shine

Many girls have prioritized a man’s good personality at the top of their list as the main key they are looking for. Having a great, admirable, and good personality that you can relate to is a bonus when it comes to dating. Some of the key personalities girls look for in a man include:

  • Good Conversation Skills – As a man who wants to impress a girl on his first date or even throughout the dating period, you need to sharpen your conversation skills when you are with her. Avoid talking too much about things that a girl is not interested in, as it gives the impression that you do not value her interests. Also, involve her in your conversations by asking her opinion about her dreams, ambitions, etc. However, be sure not to object to her suggestions, as she may think you are very inconsiderate. Third, don’t brag, as a girl may think that you are a boastful type of guy that women don’t like at all.
  • Have fun and be playful – Girls fall in love with funny guys so easily. Therefore, try to be funny and make her laugh even if you make sure that the jokes you are throwing at her do not negatively impact her appearance or anything in her life.
  • Always Praise Her – Women love it when their hair, eyes, face, and anything else on their body are complimented. Do it whenever you are close to her and she will always want to be with you at all times.

Always pay attention

Many men don’t know that paying attention is one of the great tips on how to impress a girl. Girls like and fall in love with a man who shows that he is so into them and that he is willing to listen. Don’t try to be busy with your smartphone texting or calling everyone around her because it might make her think that you care more about her phone than her. It’s also good to avoid staring at another girl while you’re around her because if she feels that, her mind will automatically think you’re losing interest in her, which will definitely work against you.

Get out of your comfort zone

Let’s see now how to impress a girl by leaving your comfort zone. Winning a girl’s heart has never been an easy task and a man has to work smart to achieve this goal. Try to paint her portrait with love signs all over it. Give it to him during a special occasion, such as his birthday. You can also write a song about her with her name as the main idea. Congratulate her on the song and talk about how lucky you are to have met such a queen. Also, you can write a letter to express your feelings in such a way that when she reads your feelings, your heart will melt and skip a beat. In doing so, you will definitely have an advantage to get it regardless of the competition you face, sin not all men can do it.

Be careful with your appearance

Remember that the first impression is the last impression, which means that you must be well-groomed and look presentable. Cut your beard in an attractive style and shave your hair in a way that makes you look attractive. Avoid bad breath or body odor that turns it off. Therefore, you have to be physically attractive and mentally stimulating to force a girl to sacrifice her time for you. Wear clothes that are comfortable and make you feel comfortable. To smell fresh, use cologne or a good-smelling deodorant, although the smell shouldn’t be allergic to many people.

You don’t have to try too hard to impress the girl of your dreams. You don’t need money or diamond rings to impress a girl as all you need is simple advice like having a good personality, listening, getting out of your comfort zone, all thanks to her and being pretty. The above tips and tricks on how to impress a woman can go a long way and I highly recommend them.

If you are looking for more tips and secrets that most men will never know, be sure to check out my other posts as well.

Sports

Virginia Tech Hokies – Resilient Late Bloomers

The Virginia Tech Hokies football team is Virginia Tech’s college football program and is one of the most successful college football teams in the country. Compete in the Atlantic Coast Conference in the NCAA Division I-FBS. The Hokies play their home games at Lane Stadium, one of the loudest stadiums and has one of the best home court advantages in the nation. After the 2006 season, the Hokies have a career record of 198-105-4. Their head coach, Frank Beamer, is considered to be the third most victorious coach in Division I-FBS. He ranks behind Bobby Bowden and Joe Paterno. The Hokies also have a consistent record in bowl games, participating in the postseason every year since the 1993 season. They also have the third-longest bowling streak in the country, behind Michigan, Florida and Florida. State. In the history of the college football program, the Hokies have ranked in the Top 10 four times, won six conference championships, and played for the national championships. However, they lost in the 2000 Sugar Bowl to Florida State University 46-29.

The first football game the Hokies played was on October 21, 1892, against St. Albans Lutheran Boys School in Radford, Virginia. At the time, Virginia Tech was known as Virginia Agricultural and Mechanical College. They won their game with a score of 14-10 but eight days later, when they returned to Ratford for another game, they were defeated 10-0. For decades, the Hokies was a mediocre indie show, winning and losing games here and there. But in 1987, when head coach Frank Beamers was hired, the Hokies made their way to the top 20. At the 1995 Sugar Bowl, the Hokies, who ranked 13th, defeated the Texas Longhorns, who ranked ninth. place.

The best season for the Hokies was probably the 1999 season. Led by rookie quarterback Michael Vick, the Hokies went through the regular season with an 11-0 record. They defeated the West Virginia Mountaineers in a last minute drive and a winning field goal that ended in a 22-20 victory. That game became known as the “Miracle of Morgantown.”

In the following seasons, the Hokies were quite successful, reaching the Sugar Bowl 2000 against the Florida State Seminoles. The Seminoles defeated them however 46-29. The following season was better as the Hokies returned to play for the national championship. While losing in the Sugar Bowl to the Miami Hurricanes, they won the 2001 Gator Bowl, defeating the Clemson Tigers 41-20.

The 2007 season was a solemn season for the Hokies in the aftermath of the Virginia Tech shootings that shocked the entire world. Still, the Hokies prevailed in an exciting game against the East Carolina Pirates with a score of 17-7. The team went on to play the LSU Tigers, but managed only 149 yards compared to 598 yards for the Tigers. In their game against Boston College, they had a 10-0 lead but then lost 10-14 in the last minute. Still, Virginia Tech managed to win the remainder of the regular season and claim the Coastal Division Crown.

Arts Entertainments

Increase the reach of online video marketing through social media

Online video marketing is increasingly the option chosen by companies to establish their online presence. One of the most effective video marketing strategies is the use of social media to broaden and diversify your audience reach. There are many ways to create a social media presence, but statistics show that using video is the most popular way. There is no question about the popularity of the video by now, as its popularity claim is fully supported by impressive statistics.

Another important thing to remember about videos is that they can work well with various forms of social media. For example, a YouTube video that the viewer likes can be shared with other Facebook accounts, blogs, and other social networking sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to share

If you have a fun, exciting and informative video, viewers will not only “like” or click the thumb sign, but will share it with other people so they can talk about it later. It is a natural tendency to share something that makes one excited, sad, happy or inspired. The same will happen to those who were affected by the shared video because it only takes one click to share.

Even news videos now have links to share with various social media platforms. Viewers generally want to share videos with controversial topics. Eventually, if more share recipients like the video, it will go viral. Videos are not only easy to share, they are the kind of content that people would like to share. Videos are generally easier to understand than text.

2. Billions of potential video viewers

You can’t share if there’s no one to share with, right? But there are hundreds of millions of users on the major social media sites. Facebook alone has over a billion users. In 2013, eMarketer forecasts that social media users will reach 1.43 billion, an increase of 19.2% over 2012.

Targeting social media users is like targeting a captive audience for your videos. That is why it is one of the most considered video marketing tactics for promoting brand awareness.

3. Expanded accessibility

TV commercials play only based on the amount of airtime you purchased. It is not something that is available if you want to see it. For example, a friend can only tell you about an awesome TV commercial. You have to watch TV and wait for it to show. On the other hand, online videos are continuously available unless you delete them.

For example, Justin Bieber’s music video “Baby” with more than 756.4 million views has been continuously available on YouTube since April 25, 2010. Until now, there are still viewers without the need to buy more airtime. The same goes for the popular Volkswagen ad with over 53 million views and counting. If Justin Beiber’s video was shown only on a music site like MTV, it would have been pulled after a few months to make way for newer releases. It could not have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the scope of your online marketing efforts.

Technology

Warhammer: The Rogue Trader Beginner’s Guide and Warhammer Collectibles

The early years of The Rogue Trader:

The rulebook written by Rick Priestley for the Warhammer 40,000 game, Rogue Trader was published in 1987, this first issue is vastly different from any of the future issues. It is primarily a cross between RPGs and classic board games, rather than a pure board battle game. Rogue Trader had more detailed information and background on the broader scopes of the 40K universe, its careers and its technologies, unlike later editions of the game, for me that is why it is considered a prized collector’s item and ranks special in my collection.

This Rulebook is considered much less rigid in the 40K rules than later editions, as it employed a much broader set of points of view within the narrative than was common in future versions and easily encouraged mixed faction forces.

Jokero, Slann, Squats, Zoats are examples of races that were not included in the first edition of RT.

Rogue Trader had six sections:

  • Rules of Engagement
  • Scenario for the Crimson Fist Space Marines fighting the Orks in the world of Rynn,
  • An equipment section.
  • Background section
  • Special rules for advanced players,
  • A summary that includes all the graphics in the book.

Some elements of the scene (bolters, Dreadnought armor) can be seen in a set of rules of war games called Laserburn, written by Bryan Ansell and produced by Tabletop Games in 1980. The influence of these can also be seen in the prototype of the Necromunda game mechanics.

My interest in Rogue Trader

When I got into Games Workshop products in the late eighties, it was the Rogue Trader miniatures that caught my eye. Rick Priestley really did a lot in my life! When I started modeling, I used to build and paint my own lead models, typically British, Prussian and Napoleonic forces red coats, etc.

So one day I bought a pack of Ral Partha fantasy figures and started to drift down the fantasy route, but it wasn’t until 1987 with the arrival of Rogue Trader that I found something that would take a lot of my time, effort and, for money of course and that was the old Imperium of Man – (Rick Priestley wrote to Rogue Traders as independent explorers employed by the Imperium to search for planets outside established borders) and all the hideous creatures you had to fight. Although there were no signs of Chaos at first, well, not like it exists today, Preistley sure hints at the forces of the warp (Chaos), but it wasn’t until some expansions appeared that we saw the full power of the forces of Chaos coming. . through.

The pride of my collection was an entire Imperial Space Marine army, built and painted with love over several years. Moreover, he also had a fantastic collection of Zoats, Space Slann, Imperial Guard, ah, the list is really endless!

After a few years I moved in with my wife to be and have our first child, the game suddenly became less and less important, working and paying the bills seemed to occupy every moment of my life (even when I was going through college. I had managed to balance games with real life, but having kids is really a completely different ball game πŸ™‚

So over the next decade, my beloved collections were lost or broken when we bought our houses and moved due to our careers, and sadly I finally stopped playing.

Then I skipped to 2001 and a soccer injury had me hanging around home for 6 months and lo and behold, I started shopping for 40K models at the local GW store. In the years that followed, as I began to really appreciate the workmanship of the Rouge Trader models (today’s models are definitely more sculpted / ornate and are really pleasing to the eye), I missed the simplicity of those early models, perhaps with pink eyes and bags of nostalgia that I remembered but suddenly I wanted to recover my lost collections!

Kid!!! Was it easier said than done? Since Games Workshop took all of the RT stuff out of production and broke most of the mold, I was having a hard time finding them, BUT luckily the web was starting to reach its potential and I was able to start finding clubs and websites where I could talk to others. like-minded folks and of course EBAY :)) Now I know it has its hassles and downsides but it was the # 1 stop to find a lot of my lost minis BUT it was a nightmare of misleading bidding, sniping, retiring buyers of sales because the auction did not reach what they wanted, lost or broken figures in the publication, etc.

Unfortunately, there are now a multitude of places to find your old miniatures πŸ™‚

The complete list and codes of the Rogue Trader armies from Games Workshop:

The codes were changed in the 1991 edition, but I have listed the codes from the first releases.

Older codes:

RTO1 – Space Marines (wd93)

RTO2 – Space Orcs (wd93)

RTO3 – Space Dwarfs (wd94)

RTO4 – Space Elves (wd94)

RTO5 – Imperial Army (wd96)

RTO6 – Marine Heavy Weapon (Multi-Melta)

RT7 – Mercenaries (wd95)

RT7 – Battleship Armor (wd95)

Space marines

RTO1 – Space Marines (wd93)

RT101 – Imperial Space Marines (wd99)

RT101 – Imperial Space Marines (wd100)

RT103 – Heavy Marine Weapons (wd102)

RT105 – Imperial Commander (wd98)

RT106 – Vincent Black Shadow (wd99)

RT106 – Doctor on a bicycle (wd102)

RT107 – Rhino Crew Marines (wd103)

RT108 – Imperial Robots (wd104)

4106 – Space Marine Chaplains (wd108)

Space orks

RTO2 – Space Orks

RT202 – Ork Command Group (wd97)

RT204 – Orko Battleship (wd99)

RT205 – Ork Battle Buggy (wd98)

RT206 – Ork Dreadnought Expansion (wd99)

RT207 – Ork Heavy Weapons (wd100)

RT – Space Orcs (wd106)

Space dwarfs

RTO3 – Space Dwarfs (wd94)

RT302 – Space Dwarf Command (wd97)

RT303 – Space Dwarf Heavy Weapons (wd97)

RT304 – Thudd Pistol Squat (wd101)

RT305 – Squat bikes (wd103)

Space elves

RTO4 – Space Elves (wd94)

RT401 – Space Elves (BotA)

RT402 – Space Elf Commando (wd99)

RT403 – Battleship Eldar (wd100)

RT403 – Eldar War Robot (wd101)

RT403 – Eldar Warwalker (wd102)

RT404 – D Eldar Cannon (wd99)

RT404 – Eldar Artillery (wd103)

4306 – Moto Jet Eldar (wd106)

4306 – Harlequin Jet Bike (wd107)

4306 – Harlequins (wd107)

Imperial Army

RTO5 – Imperial Army (wd96)

RT501 – Imperial Army 1 (wd98)

RT501 – Imperial Army 2 (wd98)

RT502 – Imperial Heavy Weapons (wd102)

RT502 – Mercenaries (wd95)

RT503 – Imperial Landspeeder (wd101)

RT505 – Imperial Sword (wd100)

RT509 – Motorcycle protections

4010 – Commissars of the Imperial Guard (wd109)

4010 – Imperial Guard (wd109)

Diverse

RT601 – Adventurers (wd99)

RT601 – Pirates (wd103)

RT602 – Ambull (wd99)

RT701 – Doctors

IC301 – Iron Claw Space Pirates (wd99)

IC501 – Iron Claw Squats (wd100)

IC2003 – Jumping Soldiers

Boxed sets:

RTB01 – Space Marines

RTB02 – Space Ork Invaders

RTB03 – Devastators

RTB04 – Rhinos

RTB05 – Land Raiders

RTB06 – Harlequins

RTB07 – Imperial Guard (Plastic Kit)

RTB08 – Predator (Plastic Vehicle Kit)

RTB09 – Terminators

RTB10 – Space Dwarfs (plastic kit)

RTB11 – Land Raider (individual kit)

RTB12 – Rhino (individual kit)

RTB13 – Space Orks (plastic kit)

RTB14 – Ork Battlewagon (Kit)

RTB15 – Space Marine Strike Force

RTB16 – Terminators and Tyranids

TSF (blisters)

TSF16 – Jet Cycle

TSF18 – Slann Space

TSF18 – Space Zoats

Imperial Hero Ogyrn

Ogryns (and Ogres)

Limited Edition Rogue Trader

Gravitational attack vehicle

RTLE – Christmas Marines

Giant robots SFD

LE1 – Space Orc

LE2 – Imperial Space Marine

LE6 – Santa Space

LE9 – Space skeleton

LE10 – Navy Armored Power

LE22 – Orc Bazookas

LE101 – Renegade Chaos Marine

LE102 – Traitor Legionnaire

Battleships of the Space Crusade

Home Kitchen

Corian – So your expensive countertop is broken? Do not panic

Anytime you spend a lot of money on something only to have it break, it will usually make you nervous. Well, if it is a solid surface countertop, then there is no reason to freak out.

One of the great selling points of solid surface countertops is the fact that they can be repaired if they are scratched, cracked, chipped, burned, or anything else. As long as the countertop hasn’t been crushed into a pile of dust or confetti, it can be repaired.

Sometimes I come across a post on some DIY forum or message board and people post answers about solid surface countertop repair. They say how you can fix a crack with super glue or a fantastic new resin that can simply be poured over the crack and then sanded and then repaired. Well that’s just not true.

Aside from the simple removal of scratches and a few stains, there is nothing like a homeowner who does a real, legitimate, invisible, and beautiful repair on their own solid surface countertop. It just won’t happen. That is a great myth that can be broken in the blink of an eye. Ask anyone unlucky enough to follow this advice. Sure, maybe the magic potion they poured into the crack filled it in, and sure, once they sanded it down after using the magic potion, the crack was no longer felt when you rubbed it with your finger, but what did it look like? In a word, horrible.

In the event that it doesn’t look bad at first, wait, it will. It will start to change color, usually it will darken. So if you had a crack in a white countertop and fixed it yourself, it won’t take long and it will start to turn black. Imagine how proud he would be of your practical work then. Once beautiful countertops now look like something you salvaged from some old hotel or something. Gross!

The good news is, even if you are not qualified to repair your own countertop, there are people who are qualified.

Auto

Porsche Panamera – brilliantly and cleverly designed

Porsche, Volkswagen’s premium sports car brand, is known for creating cars that are not only good, but best-in-class. The company has recently launched the second-generation four-seater Panamera at Rs. 1.19 to Rs. 1.23 crore in the ex-New Delhi showroom.

A sneak peek for monomaniacs

If you are a Porsche maniac, you will be glad to know that five models of the new Panamera will be available in India, namely Turbo, GTS, V6 Gasoline, Diesel and Panamera 4. But, the best part is the new classic unit launched. It has been introduced with a number of functions, which are enough to captivate you.

  • Electric sunroof
  • BOSE sound system in conjunction with Burmester 1000W surround sound system
  • Widened rear windshield
  • Optional LED headlights with Porsche Dynamic Light System Plus
  • Park Assist with reversing camera
  • Navigation Porsche Communication Management Plus
  • Larger chassis and advanced steering box
  • Air suspension with Porsche Active Suspension Management
  • Refurbished Porsche Doppelkupplung (PDK) with virtual immediate gears for increased fuel economy and comfort
  • 529 horsepower, 305 km / h top speed and 10.2 liters / 100 km average fuel consumption in the Panamera Turbo
  • 250 horsepower, 244 km / h top speed and 6.3 liters / 100 km average fuel consumption in the diesel Panamera

WAIT! That’s not …

The Executive model’s design has an extended body and looks very dynamic. The 3-liter V6 biturbo engine has a shorter piston and two bolt-on turbochargers, compared to the base first-generation Panamera that was powered by a naturally aspirated 4.8-liter V8.

Aside from this, there is the SE Hybrid which is powered by a supercharged 3-liter twin-turbocharged V6 engine and a 95-horsepower electric motor that is powered by a 9.4 kWh lithium-ion battery. The net system power output of this mighty car is 435 pound-feet of torque and 416 horsepower.

This SE Hybrid has 4 driving modes, E-charge, Hybrid mode, E-power and Sport mode. While E-power is the standard drive mode, E-charge mode uses the gasoline engine to charge the lithium-ion battery pack and to propel the car on the roads. Lithium ions, when fully charged, propel the SE Hybrid for 22 miles up to 84 mph. If you’re buying a sport mode, you can sprint 60 mph from idle in 5.2 seconds up to 167 mph on SE Hybrid.

Still, the car requires some refinement in the interiors, as the interiors are not overly stylish, as expected. Furthermore, the design changes that have been made are evolutionary rather than revolutionary.

Digital Marketing

Important factors to consider in competitive analysis

To complete a comprehensive competitive analysis, you must understand the competitive landscape. You must know who your competitors are. Prepare an overview of your competitors, their strengths and weaknesses. Place each competitor’s product in front of their products. Understand the needs and preferences of the customer you are competing for.

When considering your competitors, determine what are the similarities and differences between their products and yours. You should also consider how their prices compare to yours and how well you are doing. You must have a specific plan to compete. For example, you can offer better quality services, lower prices, more support, or easier access to services. It should address the following basic issues:

o Define your target market.

o Determine the size of the target market.

o Drill down into your specific segment within the target market.

o Define the size and revenue opportunity your segment represents.

o Determine how fast the overall market and your specific segment are growing.

o Learn which factors are most important to your customers, such as price, technology, ease of use, or new uses.

o You must know the most important characteristics of your industry. Is it driven by high or low volume? Is it capital or labor intensive? Is it seasonal?

o Identify and profile your target customers by their consumption budgets and by how they make decisions to buy a product.

o Identify your direct and indirect competitors and understand their impact on you.

o Identify the characteristics that differentiate your product from the competition.

To address the core issues, you need to know where to find competitive and industry information. Information is available from the Federal Department of Commerce online or at the library. You can review Edgar Online and business websites for the required financial documents. Look for an industry trade association and industry publications. Go to Hoovers Online or Bacon’s to search for trade publications in your industry. You can also check online at http://www.usdata.com or the North American industry rankings at http://www.naics.com.

Once all the basic issues have been addressed and your competitive research completed, you should be able to describe all of your competitors and their strengths and weaknesses. You should be able to clearly articulate what is different about your product and why customers will choose your product over the competition. You should also be able to describe your target market and target customer and what will motivate them to buy your product. Lastly, you need to be able to explain how you will gain and maintain a sustainable competitive advantage.

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