Technology

15 reasons why your business needs a mobile app

Digital media has exploded, and Google reported that 2015 marks the year that web searches performed on mobile devices have surpassed desktop searches in 10 countries.

Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity comes from tablets and smartphones combined, 54% of that activity comes from apps alone, according to Comscore.

As of April 21, 2015, Google indexes mobile apps, allowing them to rank in search engine results. Read SearchEngineLand’s article on app search engine ranking. What does all this mean for you and your business? You need a mobile app!

What are the benefits of having an app for your business?

As mobile marketing continues to grow, more and more companies are jumping on the bandwagon of mobile apps to connect with consumers “on the go”, drive more traffic, generate repeat business, increase sales through better product promotion and, what is most important, to be available to your customers, on their mobile devices, 24×7.

Having an app for your business takes marketing efforts to a whole new level. Apps aren’t just for big companies like Amazon, eBay, and Wal-mart anymore. Small and medium-sized businesses are now improving their marketing strategies and expanding their customer reach with mobile apps.

Today’s technology has given us the entire world at our fingertips! Mobile phones have made public phones and most landlines obsolete as we can take them with us wherever we go. That gives companies a huge marketing advantage. Let’s see the benefits that a mobile application offers your company and your customers:

1. Strengthen your brand

2. Increase your visibility and accessibility on mobile devices

3. Build relationships and loyalty with your customers

4. Generate repeat business with app tools like coupons and loyalty cards

5. Boost social media strategies

6. Connects you with consumers “on-the-go”

7. Increase sales with push notifications

8. Your products/services are easily accessible to your customers 24×7

9. One-touch access to your contact information

10. Provide directions to your location anywhere your customers are

11. Quick appointment scheduling for your clients

12. An app is more easily accessible and loads faster than a website

13. Increase customer engagement and provide value

14. Customers have easy access to your social media posts

15. Stand out from your competition

Why a mobile app is better than a website

Simply put: an app loads and runs much faster! It takes just a second to launch, while a website can take much longer, especially if the mobile user has poor reception. Mobile-optimized websites serve an important business purpose, but they don’t replace the need for apps. Let’s look at a side by side comparison:

• Mobile apps give you near-instant access to the content you need, websites don’t.

• Mobile apps appear in app stores, websites don’t.

• Mobile apps can keep your business in direct contact with your customers through push notifications, websites don’t.

• Mobile apps are always visible on the home screen of your mobile device, websites are not always visible

Do you see the power that mobile marketing apps have to offer? With features like push notifications, you can reach your customers instantly with significantly less time and effort than snail mail sales ads, not to mention significantly lower advertising costs. But the biggest benefit a mobile app has to offer your business is the return on investment.

Apple’s App Store has over 100 billion downloads a year, that’s almost 274 million downloads a day according to Statista! Statistics from the Wall Street Journal show that in the first quarter of 2015, the Google Play Store had 70% more app downloads than the Apple Store. Now is the time to take advantage of the mobile application market! The more users download your app, the more people you can reach to offer sales, product promotion, events, launches, you name it! The app market is booming and growing. Are you already convinced?

Just remember, mobile apps are quickly becoming the standard component of businesses large and small. Choosing an app today can lay the foundation for the future of your business and help put you on the fast track to continue to grow, build your customer base, and earn more money!